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Building Authentic Business Relationships: Beyond the Sales Pitch

Building Authentic Business Relationships: Beyond the Sales Pitch

In today's business landscape, the term "sales pitch" often makes both the presenter and the audience uncomfortable. At Fusion Marketing, we've discovered that the most meaningful business relationships don't start with a pitch at all – they begin with genuine...

Jaguar’s New Logo and Brand Identity: Adding Complexity to a £15 Billion EV Gamble

Jaguar’s New Logo and Brand Identity: Adding Complexity to a £15 Billion EV Gamble

Jaguar just dropped £15 billion on their electric future and decided to throw out their visual identity while they’re at it. While Porsche and other luxury brands are keeping their design DNA intact during the EV transition, Jaguar’s going for a full reset that looks like a student project – and that might be the biggest problem. When you’re asking luxury buyers to embrace electric, maybe don’t make them learn a new brand language at the same time.

Art Proof Review Guide: Avoiding Costly Print Marketing Mistakes

Art Proof Review Guide: Avoiding Costly Print Marketing Mistakes

"I can't tell you how many times silly typos have been overlooked because someone was moving too fast. It's even happened to me, and there's nothing worse than printing 10,000 units that you have to throw away." - John Hofmann, Founder of Fusion Marketing In the...