Picture this: You're scrolling through LinkedIn and see a business post that immediately makes you squint. Red text blazes across a bright blue background, and something feels... off. You can't quite put your finger on it, but you scroll past without reading. This...
Today’s consumers aren’t just buying products—they’re voting with their dollars for businesses that share their values. Small businesses have a unique advantage in this shifting marketplace, as they can authentically connect with customers through shared principles and community engagement. Learn how value alignment is becoming the secret weapon for local businesses looking to gain market share in an increasingly conscious economy.
While vibrant color gradients dominate 2025’s digital design landscape, they present significant challenges for physical marketing materials. Before your new business commits to this trend, understand the production limitations, increased costs, and consistency issues that could impact your long-term brand strategy.
Have you ever arrived at your destination with no recollection of the drive there? Or suddenly noticed a building was painted a different color after passing it daily for months? These common experiences reveal fascinating insights about how our brains process the...
Discover Fusion Marketing’s transparent website development process for Detroit businesses. Learn how our thorough discovery process, efficient timelines, and client empowerment approach deliver exceptional results without the typical agency headaches. Get expert insights on email integration and interactive proofing that make website projects stress-free.
Learn how to handle Google Maps review display issues and protect your business profile. Expert insights on managing your online presence during technical outages. Keywords: Google Maps reviews, business profile management, review count bug, online presence management
When Walmart unveiled its streamlined rebrand in January 2025, they didn’t add new elements – they refined what was already there. The retail giant’s initiative to simplify their iconic spark symbol and update their typography will cost millions to implement across their vast network of stores, digital platforms, and marketing materials. This investment proves a principle that many small business owners find counterintuitive: sometimes, less really is worth more.
Here's a secret: if you've ever opened up your business for the day, you already use SOPs. (gasp!) That's right! Those morning routines - unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the "OPEN" sign - that's an SOP (Standard...
When it comes to exterior vinyl installations, temperature isn't just a comfort factor - it's a crucial element that determines the success and longevity of your signage. At Fusion Marketing, we've found that understanding these requirements helps our clients achieve...
What happens when local businesses along Gratiot Avenue join forces to create holiday magic? From 8 Mile to 10 Mile, Eastpointe’s ‘Light Up The Night’ initiative brought businesses together on December 4th to illuminate our community. See how this grassroots tradition is growing, and check out the festive photos from a night that proved the power of local collaboration! ✨
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
