Jaguar just dropped £15 billion on their electric future and decided to throw out their visual identity while they’re at it. While Porsche and other luxury brands are keeping their design DNA intact during the EV transition, Jaguar’s going for a full reset that looks like a student project – and that might be the biggest problem. When you’re asking luxury buyers to embrace electric, maybe don’t make them learn a new brand language at the same time.
"I can't tell you how many times silly typos have been overlooked because someone was moving too fast. It's even happened to me, and there's nothing worse than printing 10,000 units that you have to throw away." - John Hofmann, Founder of Fusion Marketing In the...
Fusion Marketing celebrated community spirit at the Eastpointe Roseville Chamber’s Deck the Halls auction, where creative marketing met local engagement. See how businesses came together to support chamber initiatives.