Fusion Marketing Blog
All
Community & Events
Eastpointe's marketing agency with deep community roots. From Light Up The Night celebrations to Chamber events and local business spotlights, these posts showcase how businesses and communities grow stronger together. Because great marketing isn't just about reaching customers, it's about building connections that matter.
Company News & Updates
Behind the scenes at Fusion Marketing. Get to know our team, celebrate our wins (like being named Business of the Year!), and stay updated on new services and company milestones. It's where we share what we're up to and what's coming next.
Design & Creative Resources
Real-world design solutions from the trenches. Whether you're wondering why that color combination makes people scroll past your post or need to take professional-looking photos with just your smartphone, these guides solve the visual problems you face every day. No art degree required, just practical advice that makes your business look better.
Industry Insights & Education
The marketing knowledge you wish you'd learned years ago. From SEO secrets that actually move the needle to understanding the difference between cast and calendered vinyl, these posts share the technical know-how and industry insights that help you make smarter decisions for your business.
Informational
We’ve been around for a while, so we know what it takes to get the job done right. Our tips and tricks will help you navigate the industry jargon that gets thrown around like candy at a parade. We want your business to succeed, so let us be your guide through this wild world called marketing!
Marketing Strategy & Business Growth
Practical insights for growing your business the smart way. From evolving legacy brands without losing their soul to understanding when values alignment actually drives revenue, these posts cut through marketing fluff to give you strategies that work in the real world. Perfect for business owners ready to think differently about their market position.
News
We are a full-service agency that specializes in digital marketing, social media, and content creation. Our team has more than 20 years of experience working with companies to help them grow their businesses online. Here you will find news and press releases about our company Fusion Marketing.

Beyond the Banner: How Service Businesses Can Create Real Community Impact
Discover why traditional business sponsorships fail and how the Pairadox Project helps service busin...

Legacy Brand Evolution: How to Update Your Family Business Without Losing Your Identity
Learn how legacy family businesses can evolve their branding to attract millennial customers while p...

When Values Alignment Actually Matters in Business: A Framework for Leaders
Discover when values alignment impacts business success and when it doesn't. Learn practical framewo...

Beyond the Creative Advantage: How Neurodivergent Teams Are Redefining Business Models for the Future
Neurodivergent teams don't just enhance creativity—they revolutionize business models. Discover how ...

Why Red Text on Blue Backgrounds Is Sabotaging Your Business
Discover why red text on blue backgrounds creates visual strain and hurts your business. Learn the s...

Taking Professional Vehicle Photos with Your Smartphone: A Web Designer’s Guide
Learn to take professional vehicle photos with just your smartphone. A web designer's practical guid...

Voting With Their Dollars: How Small Businesses Can Gain Market ShareThrough Value Alignment
Today's consumers aren't just buying products - they're voting with their dollars for businesses tha...

The Gradient Trap: Why 2025’s Hottest Design Trend Could Cost New Businesses
While vibrant color gradients dominate 2025's digital design landscape, they present significant cha...

The Science of Attention: Why Temporary Signage Works for Brick and Mortar Businesses
Have you ever arrived at your destination with no recollection of the drive there? Or suddenly notic...

Professional Website Development in Detroit: A Complete Guide to Process, Timeline, and Email Integration
Discover Fusion Marketing's transparent website development process for Detroit businesses. Learn ho...
Prev
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Next

2025 Detroit Boat Show
From dream boats to live sharks cruising through Detroit (yes, really), we captured every unforgetta...

Why Red Text on Blue Backgrounds Is Sabotaging Your Business
Discover why red text on blue backgrounds creates visual strain and hurts your business. Learn the s...

Taking Professional Vehicle Photos with Your Smartphone: A Web Designer’s Guide
Learn to take professional vehicle photos with just your smartphone. A web designer's practical guid...

The Gradient Trap: Why 2025’s Hottest Design Trend Could Cost New Businesses
While vibrant color gradients dominate 2025's digital design landscape, they present significant cha...

Urban Farm Logo Design: Why Your Agricultural Branding Deserves Better Than Templates
Discover why template logos fail urban farming businesses. Learn how professional agricultural brand...

Say Goodbye to Bad Logo Color Choices
I’m going to be straight with you – choosing colors for your logo isn’t rocket sci...

Why Your Logo Should Be as Timeless as Your Grandma’s Secret Recipe
Ever notice how your mouth waters whenever you think of Grandma’s secret recipe? That’s ...

How to Select the Best Font For Your Business Logo Design
Before you move on to making actual creative decisions, do your research. You likely already did som...

The Science of Attention: Why Temporary Signage Works for Brick and Mortar Businesses
Have you ever arrived at your destination with no recollection of the drive there? Or suddenly notic...

Professional Website Development in Detroit: A Complete Guide to Process, Timeline, and Email Integration
Discover Fusion Marketing's transparent website development process for Detroit businesses. Learn ho...

February 2025 Google Maps Review Display Issues: What to Know
Learn how to handle Google Maps review display issues and protect your business profile. Expert insi...

The Insider’s Guide to Logo Design When Rebranding
Thinking about a brand facelift? Rebranding goes beyond just refreshing your logo or tagline. It's a...

Mobile-First Design: Why Your Logo Needs to Work Everywhere (And I Mean Everywhere)
Look, we get it. Your branding process started with the best intentions – creating something t...

What the Heck are SOPs? (Spoiler: You’re Probably Already Using Them!)
Here’s a secret: if you’ve ever opened up your business for the day, you already use SOP...

Optimal Conditions for Exterior Vinyl Installation: A Temperature Guide
When it comes to exterior vinyl installations, temperature isn’t just a comfort factor –...

Decoding Vinyl: Cast vs. Calendared
Hey there, Atarah here, Fusion Marketing’s Content Curation Specialist and SEO Expert. Today, ...

Building Authentic Business Relationships: Beyond the Sales Pitch
In today’s business landscape, the term “sales pitch” often makes both the present...

Jaguar’s New Logo and Brand Identity: Adding Complexity to a £15 Billion EV Gamble
Jaguar just dropped £15 billion on their electric future and decided to throw out their visual ident...

Crafting Memorable Nonprofit Logos: Insights From Our Experts
When it comes to nonprofit logos, there’s an enchanting blend of creativity and practicality t...

Art Proof Review Guide: Avoiding Costly Print Marketing Mistakes
“I can’t tell you how many times silly typos have been overlooked because someone was mo...

Common Printing Mistakes and How to Avoid Them
In the printing world, avoiding common mistakes is like having a secret weapon up your sleeve. Why? ...

The Pitfalls of SEO Over-Optimization
SEO (Search Engine Optimization) is the bread and butter of digital marketing. It gets your website ...
Prev
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Next

Beyond the Banner: How Service Businesses Can Create Real Community Impact
Discover why traditional business sponsorships fail and how the Pairadox Project helps service busin...

Legacy Brand Evolution: How to Update Your Family Business Without Losing Your Identity
Learn how legacy family businesses can evolve their branding to attract millennial customers while p...

When Values Alignment Actually Matters in Business: A Framework for Leaders
Discover when values alignment impacts business success and when it doesn't. Learn practical framewo...

Beyond the Creative Advantage: How Neurodivergent Teams Are Redefining Business Models for the Future
Neurodivergent teams don't just enhance creativity—they revolutionize business models. Discover how ...

Voting With Their Dollars: How Small Businesses Can Gain Market ShareThrough Value Alignment
Today's consumers aren't just buying products - they're voting with their dollars for businesses tha...

Rebranding ROI: Why Top Brands Invest Millions in Simpler Logos
When Walmart unveiled its streamlined rebrand in January 2025, they didn't add new elements - they r...

How to Start a Business: A Complete Walkthrough
Launching a new business idea is an exciting time for any entrepreneur. However, it can also be daun...

Light Up The Night: Illuminating Community Connections in Eastpointe
What happens when local businesses along Gratiot Avenue join forces to create holiday magic? From 8 ...

Fusion Marketing Celebrates Community at Chamber Holiday Auction
Fusion Marketing celebrated community spirit at the Eastpointe Roseville Chamber's Deck the Halls au...

Fraser Ram’s Horn Trunk or Treat 2024
Amazing turnout at the Annual Trunk or Treat in Fraser, MI! 🎃 Creative costumes, tons of candy, and ...

Eastpointe’s Light Up the Night Event Glows Brighter in Its Second Year
If you've ever thought of Eastpointe as just a quick stop between Detroit and Mount Clemens, think a...

WE’RE BACK WITH “LIGHT UP THE NIGHT” 2.0!
Hey, Eastpointe! Remember that time we lit up the town with holiday cheer and made Gratiot Av...

Truck or Treat: Fraser Rams Horn and Eastpointe’s Military Museum
October is the month of Halloween, and it’s the perfect time to get spooky and have some fun. ...

Fusion Marketing Crowned 2023 Business of the Year by Eastpointe/Roseville Chamber of Commerce
Hey there, Eastpointe/Roseville! We’ve got some fantastic news to share! We are over the moon ...

Fusion Marketing’s John Hofmann; Honored with MCTEAA 2023 Business Partner Award
St. Clair Shores, Michigan – On Friday, February 10, the Macomb Intermediate School District (...

Detroit Boat Show 2023 Pictures
We had an incredible opportunity to attend the Detroit Boat Show! After exploring all that was on of...

The Power of Rebranding: How Fusion Marketing Helped Champion Health Club Update Their Image
The process of rebranding can be daunting for business owners. It's important to have a clear idea o...
Prev
1
2
3
Next