We were invited by Podcast Detroit to the grand opening of their new studio inside the Detroit Shipping Company. We had a blast listening to live music, talking with new friends, and taking a few pictures too.
Rebranding ROI: Why Top Brands Invest Millions in Simpler Logos
When Walmart unveiled its streamlined rebrand in January 2025, they didn’t add new elements – they refined what was already there. The retail giant’s initiative to simplify their iconic spark symbol and update their typography will cost millions to implement across their vast network of stores, digital platforms, and marketing materials. This investment proves a principle that many small business owners find counterintuitive: sometimes, less really is worth more.