Transforming Financial Brands Without Losing Their Soul

Let’s Build Trust Through Authenticity

Founded in 2025
326 Active clients
1201+ Problems solved
LEGO Lakepointe Mortgage

Why We’re Different

 

1. Industry Insight

We’ve spent years working with insurance agencies and financial firms. Not just as vendors, but as peers through community involvement and shared projects. We understand the delicate balance between modernization and maintaining trust. When you work with us, you’re working with people who get the nuances of your industry.

2. Complete Transformation

A rebrand isn’t just a new logo. It’s every touchpoint where your clients experience your brand – from building signage to staff apparel, from client folders to your digital presence. We handle it all, ensuring your new identity works seamlessly across every platform and purpose.

3. Heritage Protection

Your reputation wasn’t built overnight. Whether you’re a multi-generational family business or an established firm evolving for the future, we know how to preserve what makes you special while positioning you for tomorrow’s opportunities. We’ve helped agencies like DDI Insurance and LSI Insurance do exactly that.

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Web

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Design

Is Fusion the Right Partner for Your Brand Evolution?

Qualification Criteria

  • You’re ready to stand out in the financial services landscape without compromising trust
  • Your current brand doesn’t reflect the quality of your client relationships
  • You need consistent branding across all client touchpoints
  • You want a partner who understands compliance and industry regulations
  • You value long-term strategic thinking over quick fixes

Industry-Specific Services

  • Comprehensive brand guidelines development
  • Building signage and environmental graphics
  • Staff apparel and promotional items
  • Client touchpoint materials and folders
  • Digital presence and asset management

Our Process

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1. Discovery Meeting

We dive deep into your firm’s history, values, and goals. This isn’t just about aesthetics – it’s about understanding your clients, your team, and your vision for the future. We explore what makes your approach unique and how to amplify that.
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2. Proposal

You’ll receive a detailed roadmap outlining how we’ll transform your brand across every touchpoint. Clear timelines, transparent pricing, and specific deliverables – all aligned with your compliance requirements and business objectives.
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3. Creative

This is where your evolution takes shape. We develop brand elements that work everywhere – from business cards to building signs. Each piece is crafted to maintain your professionalism while adding contemporary appeal that attracts new clients.
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4. Proofs

Review and refinement in partnership with your team. We ensure every element meets your standards and compliance requirements. This collaborative approach ensures your new brand feels authentic to who you are.
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5. Production

From installing new signage to launching your digital presence, we handle the details. Your team gets the tools and training they need to maintain brand consistency across all client interactions.

We give a shit about your success

John and his team at fusion have gone above and beyond for us this past 3 months. Created a new legacy logo that we are more than happy with, manufactured over 30 new uniforms for my staff. And saved me over 6 THOUSAND on one print order over the big name print guys. There are tons of other small things they have done for me so it’s Safe to say john and his crew will have my business for years to come.

Brian Schwentek

Let’s Be Real About How We Work

We partner with firms that:

  • Value authentic client relationships
  • Understand the power of consistent branding
  • Are ready for thoughtful evolution
  • Appreciate strategic long-term thinking
  • Want a marketing partner, not just a vendor

And we promise to:

  • Speak candidly about what works (and what doesn’t)
  • Respect your industry’s unique requirements
  • Consider every client touchpoint
  • Maintain the trust you’ve built
  • Stay focused on long-term success
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Ready to Do Good While Looking Good?

Every project you do with us helps two organizations level up - yours, and a nonprofit doing vital work in our communities. Because yeah, we give a damn about more than just business. It's that simple: you get kickass marketing, a local nonprofit gets the same, and together we show that doing good IS good business.

Ready to flip the script on "business as usual"? Let's talk.

Our Services

Business Consulting

Business Advisory & Strategic Consulting

Business advisory and strategic consulting in SE Michigan. Experienced guidance for small business owners on marketing, operations, growth planning, and crisis management. Schedule consultation today.

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Garment Printing

Custom t-shirt printing, embroidery, and promotional apparel in Metro Detroit. Screen printing, DTG, DTF, and embroidered garments for businesses. Professional quality, multiple printing methods. Get quote today.

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Custom Signage and Banners

Custom signage and banners designed, printed, and installed by experts with 30+ years of experience. From aluminum business signs to vinyl banners – we handle everything from concept to installation with honest advice and quality materials.

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Vinyl Graphics & Stickers

Professional vinyl graphics, custom decals, and vehicle wraps. From wall murals to fleet graphics, we create durable vinyl solutions that transform your space into powerful marketing tools.

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Promotional Items

Custom promotional products including branded mugs, logo pens, promotional apparel, and marketing materials. Quality promotional items that build your brand and drive business results.

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Commercial Printing

Professional commercial printing including business cards, flyers, brochures, postcards, menus, door hangers, and custom packaging. Premium materials and specialty finishes.

Directed Ascent Responsive Website Design

Website Design

Custom website design and WordPress development. Strategic web design for all businesses with SEO foundation, responsive design, and integrated branding. Schedule your discovery meeting today.

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Graphic Design

Professional graphic design services. Business cards, brochures, digital graphics, and marketing materials. Strategic visual communication for consistent brand application. Get a quote today.

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Logo Design & Branding

Professional logo design and comprehensive brand identity services in Michigan. Strategic branding that builds recognition, drives customer loyalty, and positions your business for sustainable growth.

Ready to Transform Your Financial Brand Without Losing Your Identity?

We’ve helped multiple financial and insurance firms evolve their brands while maintaining client trust. From family-owned agencies to established firms, we understand the unique challenges of rebranding in your industry. Our comprehensive approach ensures your new identity works seamlessly across every client touchpoint. Your legacy matters. Let’s build on it together.