I'm going to be straight with you - choosing colors for your logo isn't rocket science, but it's also not something you should do without putting some serious thought into it first. Your logo colors tell people what your brand's about before they even read a single...
Look, we get it. Your branding process started with the best intentions - creating something that would make your company stand out in the online marketplace. But here's the thing about mobile-first design that most people miss: your brand strategy needs to work...
Here's a secret: if you've ever opened up your business for the day, you already use SOPs. (gasp!) That's right! Those morning routines - unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the "OPEN" sign - that's an SOP (Standard...
When it comes to exterior vinyl installations, temperature isn't just a comfort factor - it's a crucial element that determines the success and longevity of your signage. At Fusion Marketing, we've found that understanding these requirements helps our clients achieve...
What happens when local businesses along Gratiot Avenue join forces to create holiday magic? From 8 Mile to 10 Mile, Eastpointe’s ‘Light Up The Night’ initiative brought businesses together on December 4th to illuminate our community. See how this grassroots tradition is growing, and check out the festive photos from a night that proved the power of local collaboration! ✨
Hey there, Atarah here, Fusion Marketing's Content Curation Specialist and SEO Expert. Today, I want to share an insightful chat I had with the gang about a topic that often triggers a lengthy debate in the marketing world: cast vinyl versus calendared vinyl. I wrote...
In today's business landscape, the term "sales pitch" often makes both the presenter and the audience uncomfortable. At Fusion Marketing, we've discovered that the most meaningful business relationships don't start with a pitch at all – they begin with genuine...
Jaguar just dropped £15 billion on their electric future and decided to throw out their visual identity while they’re at it. While Porsche and other luxury brands are keeping their design DNA intact during the EV transition, Jaguar’s going for a full reset that looks like a student project – and that might be the biggest problem. When you’re asking luxury buyers to embrace electric, maybe don’t make them learn a new brand language at the same time.
When it comes to nonprofit logos, there's an enchanting blend of creativity and practicality that can make or break a nonprofit's branding efforts. Here at Fusion Marketing, we've seen the good, the bad, and the downright stick-figure-y when it comes to nonprofit logo...
"I can't tell you how many times silly typos have been overlooked because someone was moving too fast. It's even happened to me, and there's nothing worse than printing 10,000 units that you have to throw away." - John Hofmann, Founder of Fusion Marketing In the...
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
