Ferlito’s Restaurant Catering Truck Transformation
Objective: Fusion Marketing was approached by Ferlito’s Restaurant, a renowned Italian eatery in Grosse Pointe Woods, MI, to transform their newly acquired trailer into a sophisticated catering truck. The primary goal was to reflect the restaurant’s elegant and professional image while ensuring the truck’s appearance resonated with their clientele.
Challenges & Solutions: The initial challenge was the unattractive sun-faded white color of the trailer. Our team addressed this issue by opting for a complete color change using high-quality 3M IJ280 wrap vinyl in black. This choice not only revitalized the trailer’s appearance but also provided a perfect backdrop for the spot graphics.
Tools & Techniques: Our design team diligently worked on crafting an eye-catching icon that followed a 1:1 ratio. This icon was then skillfully applied to the front of the trailer, creating a unique visual identity for Ferlito’s catering services. Additionally, the company has now incorporated this new design element across their social media channels and website, further strengthening their brand identity.
Outcome: The completed project resulted in a stunning transformation of Ferlito’s catering trailer, perfectly embodying the elegance and professionalism of the iconic Italian restaurant. As the truck arrives at catering events, it now leaves a lasting impression on clients and guests alike, showcasing the restaurant’s commitment to exceptional service and quality.
Keywords: Catering Truck, Trailer Transformation, 3M IJ280 Wrap Vinyl, Color Change, Spot Graphics, Icon Design, Brand Identity
With our expertise in vehicle wraps and graphic design, Fusion Marketing successfully transformed Ferlito’s catering trailer into a visually striking extension of their brand. Our dedication to providing innovative solutions and delivering outstanding results makes us the ideal partner for businesses seeking to enhance their brand presence and create memorable customer experiences.