Project Background
Jazzercise Fraser approached us with a specific need – they wanted to outfit their staff in shirts that would enhance their professional appearance while reinforcing brand identity. At Fusion Marketing, our expertise lies in crafting unique marketing solutions that reflect the ethos and vision of our clients.
Project Description and Materials Used
For this project, we opted for Bayside Unisex 1/4 Zip Fleece sweatshirts, renowned for their comfort and durability. To align with Jazzercise Fraser’s branding, we embroidered “Fraser FitPro” to the left of the zipper, creating a subtle yet impactful design.
Problem Addressed and Approach
The challenge was creating a unified brand image without using Jazzercise’s corporate assets. Our solution was to design a “Fraser FitPro” emblem that adheres to this requirement and can be consistently applied to all future custom staff material.
Project Benefits and Outcomes
The result is a professional and cohesive image for the Jazzercise Fraser team. Whether attending gatherings or expos, their instructors now exude a unified brand identity that adds to their professionalism.
We look forward to working on future projects with Jazzercise Fraser, helping them achieve their goals and represent their brand in the best light possible.
