Project Background
Full Spectrum Body Art approached Fusion Marketing with a unique request. Their logo, featuring a simulated gradient, needed to be transformed into a holographic sticker incorporating the same gradient effect.
Project Description and Materials Used
Our team took on the challenge with enthusiasm. We printed the design in black and white, accentuating the gradient effect using Holographic vinyl. This material offered the perfect medium to bring the vibrant and dynamic logo to life.
Problem Addressed and Our Approach
The original logo was designed internally by Full Spectrum Body Art using Procreate, a raster-based design program. While this was suitable for their needs at the time, it presented an obstacle for us as their art needed to be converted into vector art to ensure high-quality printing.
Our art department tackled this hurdle head-on, meticulously recreating their design by hand. We added a solid black border to further enhance the sticker’s appeal and visibility. This ensured that the sticker would stand out on any background it was placed on.
Project Benefits and Outcomes
The end result? A new set of holographic stickers that not only perfectly represent Full Spectrum Body Art’s simulated rainbow gradient but also serve to elevate their brand image.
These stickers are more than just promotional material – they’re a fun, eye-catching addition that many would be happy to display on their laptop, whether they’re interested in body art or not. We know we’d be happy to slap these all over the office!
