Three Oaks, a forward-thinking company, recently expanded its services to include stump grinding. To promote this new offering, they turned to our marketing firm, granting us full creative freedom to develop innovative marketing materials that would stand out in a crowd.
Project Description and Materials Used
We decided to take a playful approach with the design, opting for a vibrant sub-urban art style featuring quirky illustrations of trees and a charming cartoon beaver. This fun design deviated from the typical corporate aesthetic, increasing the likelihood of catching the homeowner’s attention as they sifted through their mail.
The door hangers were printed in full color on uncoated recycled cardstock, specifically 13pt Enviro Stock (30% post-consumer recycled material). This choice of material not only supported Three Oaks’ commitment to sustainability but also added a tactile element that enhanced the overall appeal of the door hangers.
Problem Addressed and Approach
The primary challenge was creating a marketing tool that wouldn’t simply be discarded after a brief glance. We needed to design a door hanger that was both eye-catching and informative.
We addressed this by featuring large, easy-to-read text and incorporating a notes section that could double as a space for quick quotes or special offers. This practical addition provided added value to the homeowners, increasing the chances of them keeping the door hanger for future reference.
Project Benefits and Outcomes
The result was a set of beautifully designed, custom door hangers that struck the perfect balance between professional and playful. Their unique design, coupled with the use of recycled materials, ensured they stood out from the sea of standard promotional materials.
Moreover, the door hangers proved to be an effective marketing tool, successfully promoting Three Oaks’ new stump grinding service while reinforcing their commitment to sustainability and community engagement.
Our partnership with Three Oaks exemplifies our ability to deliver creative and effective solutions tailored to our clients’ needs, even when given full creative freedom. We’re ready to help you achieve your marketing goals. Contact us today to get started on your next project.