AB Cycle Studio is a new cycling studio in Michigan. They wanted to set a solid foundation for their business and hired Fusion Marketing, who created multiple concepts. They fell in love with one of the first renderings we provided.

They needed it to be modern, clean, simple, and original enough that people would remember them on sight. In addition, the logo had to reflect the professional nature of the studio while also showcasing some personality. This was achieved by giving their name an abstract shape that hints at cycling but doesn’t take away from its simplicity. It also features two colors: orange and blue, which represent passion and professionalism.

AB Cycle got precisely what they wanted: a logo that sets them apart from other studios without being too flashy or complicated.