Boss Dawgs is a new food truck company who’s looking to make a big splash in the Michigan area. They came to Fusion with a simple request: they needed a logo and some branding materials. Our team got to work right away, coming up with multiple concepts and refining one until it was perfect. The final product is a bulldog mascot in a suit with a sausage cigar in his mouth. We incorporated ketchup and mustard colors to lend even more to the companies flagship offerings. It perfectly represents Boss Dawgs’ playful, fun brand. Pictured are some different lockups and conceptual collateral for the company.