To be a successful business, On The Hook Towing needs to stand out from its competitors. The company’s name is a play on words and it’s also a little bit of an oxymoron. It is both catchy and memorable. We created a new logo that uses bright colors as opposed to the dark tones associated with roadside services. A bold font was used for the lettering which helps them stand out from their competition while still being easy to read at a distance or with limited lighting conditions. Finally, we mocked-up some fun marketing materials that will attract customers’ attention but won’t detract from how professional and reliable this company is when you need them most.