Paulo C Fitness decided that they wanted hats but didn’t know where to start. We added their logo with embroidery onto hats. We did a few different placements because he is a “touch and see” kind of guy. We went with a 100% polyester twill hat made from recycled pop bottles because it aligned with their brand image. We did a mini Lego shoot with a few of the hats for fun. Enjoy.
Paulo C Fitness is a personal trainer on the surface but Paulo has much larger aspirations than just training. We were tasked with helping him further develop his personal brand while taking the future into consideration. This signature style logo has room for growth and expansion into lateral markets like clothing, fitness, and nutritional supplements. You can see some of the concepts we played around with as well as mockups of the completed project.