by | Nov 20, 2023


Hey, Eastpointe! Remember that time we lit up the town with holiday cheer and made Gratiot Avenue look like a scene straight out of a Hallmark movie?

Well, get ready to do it all over again! The team here at Fusion Marketing is stoked to announce that “Light Up the Night” is back for round two on November 30th at 7 p.m., and we’re dialing up the brightness!

We have partnered with Eastpointe’s Economic Development Department and the Downtown Development Authority (DDA). Together, they have successfully secured a $20,000 holiday lighting grant for businesses located in the Eastpointe DDA district.

But wait, there’s more!

We’ve also joined forces with local heroes, Shine, to stretch those dollars into a spectacle that’s going to make last year’s event look like a dress rehearsal!

Our mission? Same as always: to put our rockstar local businesses in the spotlight with some seriously creative guerrilla marketing using holiday lights. But this year, we’re also sending a love letter to our local businesses, letting them know we’ve got their backs and we’re all about fostering a community that’s bursting with life and energy right here in Eastpointe.

So, what’s in it for you? Not only do you get to deck your storefront in holiday cheer, but you also get to turn the spotlight on your business. As we gear up for the festive season, there’s no better way to draw the crowds, reel in customers, and stand out from the crowd.

Joining in on our lighting event will not just bring a smile to the faces of our community, but it’s also a surefire way to boost your business during the busiest shopping season of the year!

Imagine this: your business is illuminated, casting a vibrant glow on the street, capturing the attention of passersby from every direction! Customers are drawn in by the festive atmosphere, and once inside, they can’t resist taking a look at your products or services. And voila! You’ve just gained new customers and strengthened your relationship with existing ones. Talk about a win-win!

Jump in and be part of the magic! Deck your business with holiday lights, flick that switch at 7 p.m. on November 30th, and join us for the grand tree-lighting ceremony.

Show some love, spread some joy, and let’s make Gratiot Avenue twinkle together this holiday season!

About the Author

Atarah Pipe-Rougeau
Hi, I'm Atarah! As Fusion Marketing's Content Curation Specialist, I focus on creating engaging and educational content for our clients' websites and social media platforms. My commitment to crafting informative content not only captivates audiences but also drives organic SEO results for lasting success.

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