O Sullivan Fung – Logo Design

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Fusion Marketing O Sullivan Fung Logo Mockup 01 Fusion Marketing O Sullivan Fung Logo Mockup 02 Fusion Marketing O Sullivan Fung Logo Mockup 03 Fusion Marketing O Sullivan Fung Logo Mockup 04 Fusion Marketing O Sullivan Fung Logo Mockup 05 Fusion Marketing O Sullivan Fung Logo Mockup 06 Fusion Marketing O Sullivan Fung Logo Mockup 07 Fusion Marketing O Sullivan Fung Logo Mockup 08

Project Details

Project Background

Sharon O’Sullivan Fung approached Fusion Marketing with the need for a robust foundation for her personal brand. As an executive assistant to CEOs and C-suite executives, Sharon possesses a vibrant personality and a strong knack for problem-solving, which she wanted reflected in her branding.

Project Description and Materials Used

To capture the essence of Sharon’s identity, we began with hand-sketched concepts before transitioning to a polished vector design using Adobe Illustrator. The logo features a modified script in a deep green, embodying elegance and approachability. Nestled beneath the wordmark is the tagline “Premier Executive Assistant,” accentuated by a thin line matching the colors of the Irish flag to highlight Sharon’s heritage.

Problem Addressed and Approach

One of the main challenges was helping Sharon balance her personal aesthetic preferences with those of her ideal clients. To address this, we committed to understanding her on a deeper level, asking insightful questions to uncover the core characteristics of the clients she enjoyed working with most. This process revealed their needs, desires, and pain points, guiding us to create an aesthetic that resonates with them while still honoring Sharon’s warm personality and Irish roots.

Project Benefits and Outcomes

Our collaboration resulted in a timeless personal brand for Sharon that is not only inviting and personable but also exudes professionalism. This foundation allows her to effectively connect with her target market, setting the stage for successful client relationships while celebrating her unique heritage.
We are excited to have contributed to Sharon’s journey and look forward to seeing her brand flourish.

 

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5-star Logo Design

You're starting a new business and you need a logo, but you don't know where to start. You've heard that designing your own logo can be tricky, and you don't have the time or resources to do it on your own. We design logos for businesses every day, so we know exactly what to do. We'll work with you to create a logo that represents your brand perfectly. Plus, our fast turnaround means you'll have your logo in no time! Let us help you design the perfect logo for your business. Our team of experts will work with you every step of the way to create a logo that represents your brand perfectly. Plus, our fast turnaround means you'll have your logo in no time!

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