Project Background
Sharon O’Sullivan Fung approached Fusion Marketing with the need for a robust foundation for her personal brand. As an executive assistant to CEOs and C-suite executives, Sharon possesses a vibrant personality and a strong knack for problem-solving, which she wanted reflected in her branding.
Project Description and Materials Used
To capture the essence of Sharon’s identity, we began with hand-sketched concepts before transitioning to a polished vector design using Adobe Illustrator. The logo features a modified script in a deep green, embodying elegance and approachability. Nestled beneath the wordmark is the tagline “Premier Executive Assistant,” accentuated by a thin line matching the colors of the Irish flag to highlight Sharon’s heritage.
Problem Addressed and Approach
One of the main challenges was helping Sharon balance her personal aesthetic preferences with those of her ideal clients. To address this, we committed to understanding her on a deeper level, asking insightful questions to uncover the core characteristics of the clients she enjoyed working with most. This process revealed their needs, desires, and pain points, guiding us to create an aesthetic that resonates with them while still honoring Sharon’s warm personality and Irish roots.
Project Benefits and Outcomes
Our collaboration resulted in a timeless personal brand for Sharon that is not only inviting and personable but also exudes professionalism. This foundation allows her to effectively connect with her target market, setting the stage for successful client relationships while celebrating her unique heritage.
We are excited to have contributed to Sharon’s journey and look forward to seeing her brand flourish.
