Project Background
Urban Seed is an organization that has recently been granted 501(c)(3) Exemption status by the IRS. With a vision to nurture community growth through urban agriculture, Urban Seed required a communication tool that could serve multiple purposes.
Urban Seed found itself in need of corporate cards that could not only serve as a professional contact medium but also promote its flagship initiative, the Eastpointe Community Garden.
Project Description and Materials Used
We took on this challenge with a tailored approach. The resulting corporate cards feature the President’s contact information and website address on one side. On the other side, they incorporate a map of the location of the Eastpointe Community Garden, along with a QR code that directs to their Google Maps location, offering detailed information about the community garden. The organization’s mission statement is proudly displayed at the top of the card.
These dual-purpose cards were printed in vibrant full color using durable 16 pt cardstock and finished with UV Gloss on both sides for a professional look and feel.
Problem Addressed and Approach
The primary challenge was creating a corporate card that could represent Urban Seed professionally while promoting their community garden project without causing confusion.
Our solution seamlessly integrates both elements, resulting in a corporate card that functions as an informative promotional tool.
Project Benefits and Outcomes
The outcome of this project is a corporate card that perfectly merges Urban Seed’s needs. These cards exude professionalism, making them ideal for distribution to government officials at events. Simultaneously, they serve as informative guides, promoting the community garden and its benefits to the public.
This project illustrates Fusion Marketing’s commitment to understanding and addressing the unique needs of our clients. We are proud to have partnered with Urban Seed on this project and look forward to their future successes.
