20 Brilliant Facebook Marketing Ideas You Can Use Today

by | Apr 19, 2022

There are many myths about creativity.

Some people believe that you have to be born with a natural talent to be creative. Others think that you need to be highly intelligent to develop great ideas. But the truth is, anyone can be creative if they learn how to tap into their inner potential.

Facebook marketing for your business is a fantastic way to gain brand awareness and new customers. With a little bit of creativity and the right social media platform, you can reach a whole new audience that you would never have thought possible.

If you’re looking for ways to improve your social media marketing creativity, here are 20 Facebook marketing ideas you can use today:


What Are Some of the Benefits of Facebook Marketing 

There are many benefits to Facebook marketing that you can’t find in advertising with commercials or printed ads.

Some of the benefits of Facebook marketing include:

  • You can target a specific audience with laser precision.
  • You can create custom audiences based on interests, demographics, and behaviors with Facebook groups.
  • You get to know your audience on a personal level.
  • You can track the results of your Facebook marketing ideas and campaigns in real-time.
  • You can change your strategies on the fly based on which Facebook posts are working and which aren’t.
  • If done correctly, Facebook marketing doesn’t have to feel like marketing to your customers. In fact, it can feel like you’re just talking to friends.


How to Create Great Content for Your Facebook Page

If you want people to follow your Facebook page, you need to give them a reason to do so. And the best way to do that is by creating great content for your Facebook page that they’ll find valuable, engaging, and useful.

Some tips for creating great content for your Facebook page include:

  • Think about what your target audience would find interesting. Then, create Facebook posts and Facebook images or videos around that.
  • Do some research to see what Facebook pages are already out there and create something even better.
  • Make sure your Facebook advertising is well-written, accurate, and engaging.
  • Use images, videos, and infographics to break up your text and make your Facebook page more visually appealing.
  • Encourage interaction from Facebook users by asking questions, starting discussions, and holding contests.

By following these tips, you can create great content that will help you attract new followers and grow your customer base.

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How Can You Use Creativity to Be Successful in Your Facebook Marketing Strategy

Creativity is essential for any successful marketing campaign, including a Facebook marketing strategy. If you want to stand out from the rest and get people to notice your business, you need to be creative.

There are a few ways you can be creative with your Facebook marketing. First, you need to have exciting and engaging content. This could include blog posts, images, infographics, videos, or anything else that is eye-catching and informative.

You also need to be creative with your Facebook ad campaigns. Think about ways to target your Facebook ads so that they are more likely to be seen by people interested in what you have to offer. Finally, you can use Facebook Live to connect with your target audience in a natural and interactive way.

Some ways you can use creativity in your Facebook marketing campaigns include:

  • Develop a unique selling proposition that sets you apart from the competition.
  • Creating catchy and attention-grabbing headlines for Facebook ads.
  • Use images and videos to tell a story and engage your audience, leading to more Facebook traffic.
  • Ask questions and run polls to get people talking.

By being creative with your Facebook marketing, you can reach more people and grow your business. So don’t be afraid to think outside the box and experiment with new ideas.



The Top 20 Facebook Marketing Ideas Proven to Work

The following Facebook marketing tips are some of the most effective ways to grow your business on the social network:

1. Use Creative Visuals

People are visual creatures, and they are more likely to engage with Facebook posts or click on Facebook ads that include attractive visuals. So when creating your Facebook posts, make sure to include images, videos, or infographics. This will help to grab attention and get your message across more effectively.

Visual content is more engaging and shareable than any other type of content on social media. In fact,  Facebook images get 39% more interactions than posts without images. 

When creating visual content for Facebook, such as a new cover photo or Facebook ad campaign, make sure it’s high quality and visually appealing. Use bright colors, exciting graphics, and relevant images to help your content stand out.

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Create


2. Use Humor

As any speaker knows, humor is a great way to connect with an audience. It can help break the ice and make people more receptive to your message.

Humor can also be a great way to engage your audience and get people talking about your brand when it comes to Facebook content. A funny meme, a clever pun, or even just a witty comment can help break up the monotony of scrolling through social media.

Of course, not every post needs to be a laugh-out-loud joke. But, it’s essential to strike the right tone. Too much humor can come across as try-hard or desperate, while too little can make your content seem dull. The key is to find the right balance for your brand.

An excellent place to start is adding a few humorous elements to your existing content. For example, you could write a light-hearted caption for a photo or create funny Facebook videos that showcase your products or services. Just remember to keep it tasteful and relevant to your target audience.

Adding a bit of fun and personality to your Facebook page can go a long way toward making your content more engaging. So don’t be afraid to add a little humor to your Facebook posts. It might just be what sets your brand apart from the rest.

3. Be Personal

Followers of your Facebook page want to see that there are real people behind your business. Share photos and stories that show the human side of your brand on your Facebook business page. This will help to create a connection and build trust with your audience.

When you’re personal with your followers, it helps create a connection and build trust. People want to feel like they know the people behind the brands they follow, and by sharing personal stories and photos, you can help achieve that. Personalizing content is one of the best Facebook marketing ideas around.

Being personal also allows you to connect with your audience more intimately. You can share your thoughts and feelings about your industry, which can help build a rapport.


4. Be Timely

Make sure you’re creating content that is relevant and timely. This means being aware of current events and trends and creating content that speaks to them.

By being timely when writing a blog post or creating Facebook videos for your Facebook groups, you can ensure that it’s relevant and interesting to your audience. The more interaction you get on a Facebook post, the more likely it is to be seen by others because of Facebook’s algorithm. When the content is relative to the current situation, people checking out your Facebook page posts will be more inclined to engage with it. This helps to grow your reach using organic posts, meaning there is less need to spend money on things like Facebook ads for your business page.

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Timely


5. Go Live

Facebook Live video is a great way to connect with your audience genuinely and authentically. It allows them to see the person behind the brand, and it also allows you to answer questions and interact with your viewers in real-time. This can help create a connection with your social media platform followers and build trust.

Live video is one of the most popular types of content on social media and one of the best Facebook tools for a business page. In fact, 80% of people say they would rather watch a live video from a brand than read a blog post.

This is because live video is authentic and unedited. It gives your audience a behind-the-scenes look at your business, allowing you to connect with them in real-time.

6. Interact With Other Pages

With over two billion users, Facebook is one of the most popular social media platforms in the world. And for good reason – it’s a great way to stay in touch with friends and family, share important news, and connect with like-minded people.

However, it can be easy to get lost in the shuffle for a Facebook business page with so many users.

Any Facebook user knows that one of the key ways to get more engagement on your own posts is to interact with other people’s (and other businesses’) content. By commenting on and liking other people’s posts, you can generate more interest in your own page and build up a community of followers.

When you comment on someone else’s post, it notifies all of the posts’ followers that you were there, and if they’re interested in what you have to say, they’ll check out your page. Liking other people’s posts has a similar effect. Plus, it only takes a second to do. And when you like or comment on someone else’s post, there’s a good chance they’ll reciprocate!

Additionally, take advantage of Facebook’s powerful search function to find Facebook pages that align with your interests. 

If you’re looking to connect with more people on Facebook, take some time to interact with other Facebook users’ pages. You never know who you might reach!

7. Interact With Your Followers

In social media, it is often said that content is king. And while this is undoubtedly true to a certain extent, it is not the whole story. To build a successful online presence with your social media, you need to do more than just post great content. You also need to interact with your followers.

When people take the time to comment on your Facebook business page posts, they allow you to engage with them and build a relationship. By responding to comments and questions on a Facebook post, you show that you value your audience and are interested in what they have to say. Over time, this can help to turn casual followers into loyal fans.

So if you want to build a successful social media following, remember that it’s not enough just to post great content. You also need to take the time to interact with any followers that comment on your Facebook post.

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Interact


8. Tell a Story

When it comes to Facebook marketing ideas, stories are powerful tools to help you connect with your audience. People are naturally drawn to narratives. So a well-told story can be a great way to engage your followers and build relationships.

Stories have the ability to connect with people on a deep level. They can transport us to different worlds, make us laugh, and even make us cry. So when you’re creating content for your Facebook page, think about ways you can tell a story that will resonate with your audience.

What are their hopes and dreams? What are their fears? What kind of stories do they want to hear? By tapping into the power of storytelling, you can create content that will genuinely connect with your audience and leave a lasting impression.

Of course, not every piece of content you post needs to be a fully-fledged story. But thinking about incorporating storytelling into your Facebook marketing content can be a great way to add an extra layer of engagement.

What kind of stories could you tell that would resonate with your audience? How can you use Facebook to share those stories in an engaging way? Keep these questions in mind as you create content for your page, and you’ll be sure to connect with your audience in a deeper, more meaningful way.

9. Use Customer Testimonials

Like most small business owners, you understand the importance of building trust and credibility with your potential customers. After all, if people don’t trust your business, they’re unlikely to hand over their hard-earned money.

One of the best ways to build trust and credibility is to use customer testimonials on your Facebook business page. Customer testimonials are a powerful way to show potential customers that your business is trustworthy and delivers on your promises. They also help build social proof, which is the idea that people are more likely to buy from a company that others have already bought from.

In other words, customer testimonials can be a powerful tool for growing your small business on social media. So if you’re not already using them, now is the time to start.

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Testimonials


10. Offer Valuable Content

As a business owner, it’s essential to understand what your audience wants to see on your Facebook page. They’re looking for content that is helpful, informative, and entertaining. In other words, they’re looking for value.

That doesn’t mean you can never sell anything or promote your products or services. But it does mean that you need to focus on providing value first and selling second. The more value you can provide, the more likely your audience will engage with your content and eventually become customers.

So make sure you’re providing value in every Facebook post, and avoid selling too much or being too promotional. Your audience will thank you for it.

11. Use Different Types of Content

Any good marketing strategy should use multiple content types to reach the broadest possible audience. Facebook is no different. By only using one type of content, you’re missing out on a ton of potential engagement. Videos, images, infographics, and blog posts can all be used to reach different audiences and promote your brand.

For example, videos are great Facebook advertising to show off your products or services in an engaging and visually appealing way. Likewise, you can use images to highlight key features or benefits. At the same time, infographics are a great way to present complex information in a concise and digestible format. And, of course, your Facebook page can use a blog post to provide more in-depth information about your products or services.

Whether you’re looking to educate, entertain, or inspire with a Facebook post, a mix of content types will help you achieve your goals. So go ahead and experiment with different content types until you find the perfect blend for your brand.

12. Collaborate With Other Brands

Teamwork makes the dream work, as they say. And when it comes to growing your brand on Facebook, collaborating with other brands is a great way to reach a new audience and expand your following. Look for complementary brands that you can partner with and co-create Facebook marketing content that will interest both of your audiences.

For example, if you are a fashion brand, you could partner with a jewelry or cosmetics brand. You could create joint marketing campaigns, offer discounts to customers who purchase products from both brands or even host joint events. As a result, you can reach a wider audience and build mutually beneficial relationships with other brands by working together.

Influencer marketing is another excellent way to collaborate with other brands on Facebook. By teaming up with an influencer, you can get your brand in front of their large and engaged audience. Influencer marketing is great for building brand awareness and reaching a new audience because it lets you tap into the influencer’s already existing audience. 

So don’t go it alone – collaborate with other brands and watch your Facebook following grow along with your website visitors!

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Collaboration

13. Host an Event

Facebook Events are a powerful marketing tool to connect with your targeted audience and promote your brand. You can host an online event and use it as an opportunity to interact with your fans and followers.

You can create a buzz around your brand by hosting an event and getting internet users talking about your product or service on social media channels. Events are also a great way to build relationships with your customers and create loyalty among your fan base.

For example, you could host a webinar on a topic related to your business or hold a Facebook contest with prizes for the best photos or videos related to your brand. You can also use events as an opportunity to launch new products or services or announce special sales and promotions on your Facebook platform. Finally, don’t forget to update your customers about contests via social media posts!

You can generate excitement and build strong relationships with your Facebook audience by getting creative with your events.

14. Go Behind the Scenes

People love feeling like they are part of an exclusive club. That is precisely what you can give them using a behind-the-scenes look at your business as a social media strategy. Show them how you make your products and what goes into your decision-making process, and give them a peek into your day-to-day operations.

This doesn’t mean that you have to share everything – just enough to give them a sense of what goes on behind the scenes! This is a great way to build transparency and trust, two essential ingredients for any successful business relationship.

In addition to providing your audience with a behind-the-scenes look at your business, you can also use this content to humanize your brand. For example, share photos and videos of your team members at work and play. This will help your audience see you as real people, not just a faceless corporation.

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Behind the Scebes


15. Use User-Generated Content

User-generated content is a great way to connect with your Facebook fans. For example, when you encourage your followers and fans to share their photos and videos, it gives you a chance to see the world through their eyes, a great marketing tool for Facebook and other social media platforms.

When you repost or share the best submissions on your Facebook stories or other social media accounts, you show that you value your audience’s input and are invested in creating a space for them to express themselves. This can go a long way toward building trust and loyalty among your Facebook followers, translating into more engagement for your Facebook business and higher sales.

So if you’re looking for a way to connect with your Facebook audience, consider encouraging them to share their photos and videos. It could be just what you need to take your business to the next level.

16. Run Ads 

As anyone who has ever scrolled through their Facebook feed can attest, there is a lot of content vying for attention. So to stand out from the crowd, you need to find a way to get your content in front of as many people as possible.

That’s where Facebook ads come in. By targeting your ads to a specific audience, you can ensure that your content is seen by the people who are most likely to be interested in it. And by using creative visuals and compelling copy, you can create ads that grab their attention and get them to click through to your website or blog.

With 2.912 billion monthly active users, Facebook offers an unparalleled opportunity to reach a large number of potential customers.

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Facebook Ad


17. Leverage Facebook Insights

Facebook Insights is a powerful tool that can help you understand your Facebook fans and track your Facebook marketing performance. Use insights to see what’s working well and make changes to your strategy accordingly.

Facebook Insights provides data on how your page performs, feature engagement, post reach and more. This helps you understand what content resonates with your audience and adjust your strategy accordingly.

You can also use Insights to track your page’s overall performance and see how it’s changed over time. This can be beneficial in maintaining a steady upward flow of engaging content. 

For example, if you notice that your posts are getting a lot of likes and comments, you may want to focus on creating more content like that. Alternatively, if you see that your audience is Engaging less with your content, it could be time to try something new.

Adjusting your strategy based on Insights can help you better understand your audience and ensure that you provide them with the content they want to see. As a result, Insights can be a valuable tool for anyone looking to improve their Facebook presence.

By understanding your audience and monitoring your performance, you can optimize your Facebook page to achieve your business goals.

18. Create Contests and Giveaways

Who doesn’t love free stuff? Everyone loves getting something for nothing, so hosting a contest or giveaway on your Facebook page is a great way to engage your fans.

You can give away prizes related to your business or products or simply offer a variety of exciting and valuable items. The important thing is to ensure that the contest is fair and that the prize is worth the effort required to enter.

If you host a successful contest or giveaway, you’ll end up with more engaged fans. You may also generate some word-of-mouth marketing for your business. So go ahead and give your fans what they want – a chance to win some great prizes!

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Contests and Giveaways


19. Use a Call to Action

As any experienced marketer knows, a call to action is essential in any marketing message. It is the crucial ingredient that tells the reader what you want them to do next.

Without a call to action, your message will simply fall flat. That’s why it’s essential to make sure that every one of your Facebook marketing posts includes a call to action. Whether you’re asking people to like your page, share your post, or leave a comment, a well-written call to action can make all the difference.

So next time you sit down to write a Facebook marketing post, remember to include a call to action. Your message will be all the more effective for it.

Here are a few tips for creating effective CTAs for your Facebook marketing posts: 

  • Keep it short and sweet: Your CTA should be brief and to the point. Avoid using long, complicated phrases that will turn people off. 
  • Use strong verbs: Use action-oriented language that compels people to take the desired action. For example, “Sign up now” or “Buy now” are much more effective than “Click here.”
  • A simple “like, share, comment” is not as effective as “Show your support,” “Spread the word,” or “Join the conversation.”


20. Have Fun!

There’s no doubt that social media marketing can be a lot of work. But it’s important to remember that social media should be fun at the end of the day.

After all, if you’re not enjoying yourself, your audience won’t either. So make sure to have fun with your Facebook marketing strategy and let your personality shine through. Post engaging content, interact with your followers and don’t take yourself too seriously. If you do these things, you’ll quickly find that social media marketing is more enjoyable and effective than you ever thought possible.

Fusion Marketing 20 Brilliant Facebook Marketing Ideas You Can Use Today Have Fun


Facebook marketing can be a great way to connect with potential customers and grow your business. By using these Facebook marketing ideas, you can reach more people and connect with them on a personal level.

So go ahead and give it a try! You may be surprised at how effective it can be.

If you’re still looking for Facebook marketing ideas to generate a larger audience, Fusion Marketing can help! We specialize in social media marketing and can help you create a strategy that will reach more people and grow your business. Contact us today to learn more!

About the Author

Atarah Pipe-Rougeau
Hi, I'm Atarah! As Fusion Marketing's Content Curation Specialist, I focus on creating engaging and educational content for our clients' websites and social media platforms. My commitment to crafting informative content not only captivates audiences but also drives organic SEO results for lasting success.

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