Fusion Marketing Blog
Informational Articles
Decoding Vinyl: Cast vs. Calendared
Hey there, Atarah here, Fusion Marketing's Content Curation Specialist and SEO Expert. Today, I want to share an insightful chat I had with the gang about a topic that often triggers a lengthy debate in the marketing world: cast vinyl versus calendared vinyl. I wrote...
Building Authentic Business Relationships: Beyond the Sales Pitch
In today's business landscape, the term "sales pitch" often makes both the presenter and the audience uncomfortable. At Fusion Marketing, we've discovered that the most meaningful business relationships don't start with a pitch at all – they begin with genuine...
Jaguar’s New Logo and Brand Identity: Adding Complexity to a £15 Billion EV Gamble
Jaguar just dropped £15 billion on their electric future and decided to throw out their visual identity while they’re at it. While Porsche and other luxury brands are keeping their design DNA intact during the EV transition, Jaguar’s going for a full reset that looks like a student project – and that might be the biggest problem. When you’re asking luxury buyers to embrace electric, maybe don’t make them learn a new brand language at the same time.
Crafting Memorable Nonprofit Logos: Insights From Our Experts
When it comes to nonprofit logos, there's an enchanting blend of creativity and practicality that can make or break a nonprofit's branding efforts. Here at Fusion Marketing, we've seen the good, the bad, and the downright stick-figure-y when it comes to nonprofit logo...
Art Proof Review Guide: Avoiding Costly Print Marketing Mistakes
"I can't tell you how many times silly typos have been overlooked because someone was moving too fast. It's even happened to me, and there's nothing worse than printing 10,000 units that you have to throw away." - John Hofmann, Founder of Fusion Marketing In the...
Common Printing Mistakes and How to Avoid Them
In the printing world, avoiding common mistakes is like having a secret weapon up your sleeve. Why? Because understanding these pitfalls is the key to consistently achieving top-notch print quality. We all want those vibrant colors and crisp lines, right? Paying a...
Fusion Marketing Blog
Fusion News
Fusion Marketing Crowned 2023 Business of the Year by Eastpointe/Roseville Chamber of Commerce
Hey there, Eastpointe/Roseville! We've got some fantastic news to share! We are over the moon to tell you that Fusion Marketing has been named the 2023 Business of the Year by the Eastpointe/Roseville Chamber of Commerce! You heard us right! Business of the Year!...
Fusion Marketing’s John Hofmann; Honored with MCTEAA 2023 Business Partner Award
St. Clair Shores, Michigan - On Friday, February 10, the Macomb Intermediate School District (MISD) held its 2023 MCTEAA Award Ceremony. Student winners and business partner honorees from all over the county were honored at this yearly awards banquet. The MCTEAA is a...
Detroit Boat Show 2023 Pictures
We had an incredible opportunity to attend the Detroit Boat Show! After exploring all that was on offer, it was evident why boats have been such a vital part of life in the city. There was something for everyone at this famous event. With our long day of covering the show finally coming to an end, we left feeling fulfilled and excited for next year!
The Power of Rebranding: How Fusion Marketing Helped Champion Health Club Update Their Image
The process of rebranding can be daunting for business owners. It’s important to have a clear idea of what you want your new branding to represent and to work with a team of professionals who can help you create it. Read on to see how we helped Champion Health Club.
Fusion Marketing Donates Flags and Installs a Flagpole at the Eastpointe Community Garden
At Fusion Marketing, we believe in giving back to the community. That's why we're proud to continue our support of the Eastpointe Community Garden by installing a flagpole and designing and donating two flags. The Eastpointe Community Garden is located...
Expertise.com Scored 125 Web Developers in Detroit. Fusion Made the Top 21!
Expertise.com is a company that finds and reviews the top service professionals in over 200 industries across the U.S. They scored 125 web developers in Detroit to rank them and find the best of the best. Fusion Marketing is proud to announce that we have been named...