Fusion Marketing Blog
Informational Articles
Rebranding ROI: Why Top Brands Invest Millions in Simpler Logos
When Walmart unveiled its streamlined rebrand in January 2025, they didn’t add new elements – they refined what was already there. The retail giant’s initiative to simplify their iconic spark symbol and update their typography will cost millions to implement across their vast network of stores, digital platforms, and marketing materials. This investment proves a principle that many small business owners find counterintuitive: sometimes, less really is worth more.
Your Drone Logo: Looking Professional Matters When You’re Flying Robots
Let me start by mentioning that you've picked the perfect time to start a drone business. The industry is absolutely EXPLODING right now - from drone delivery revolutionizing how retailers get products to customers, to pilots capturing data that makes traditional...
Say Goodbye to Bad Logo Color Choices
I'm going to be straight with you - choosing colors for your logo isn't rocket science, but it's also not something you should do without putting some serious thought into it first. Your logo colors tell people what your brand's about before they even read a single...
Mobile-First Design: Why Your Logo Needs to Work Everywhere (And I Mean Everywhere)
Look, we get it. Your branding process started with the best intentions - creating something that would make your company stand out in the online marketplace. But here's the thing about mobile-first design that most people miss: your brand strategy needs to work...
What the Heck are SOPs? (Spoiler: You’re Probably Already Using Them!)
Here's a secret: if you've ever opened up your business for the day, you already use SOPs. (gasp!) That's right! Those morning routines - unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the "OPEN" sign - that's an SOP (Standard...
Optimal Conditions for Exterior Vinyl Installation: A Temperature Guide
When it comes to exterior vinyl installations, temperature isn't just a comfort factor - it's a crucial element that determines the success and longevity of your signage. At Fusion Marketing, we've found that understanding these requirements helps our clients achieve...
Fusion Marketing Blog
Fusion News
WE’RE BACK WITH “LIGHT UP THE NIGHT” 2.0!
Hey, Eastpointe! Remember that time we lit up the town with holiday cheer and made Gratiot Avenue look like a scene straight out of a Hallmark movie? Well, get ready to do it all over again! The team here at Fusion...
Truck or Treat: Fraser Rams Horn and Eastpointe’s Military Museum
October is the month of Halloween, and it's the perfect time to get spooky and have some fun. What better way to celebrate this eerie holiday than with your community? Fraser Rams Horn and Eastpointe's Military Museum hosted events that were perfect for families and...
Fusion Marketing Crowned 2023 Business of the Year by Eastpointe/Roseville Chamber of Commerce
Hey there, Eastpointe/Roseville! We've got some fantastic news to share! We are over the moon to tell you that Fusion Marketing has been named the 2023 Business of the Year by the Eastpointe/Roseville Chamber of Commerce! You heard us right! Business of the Year!...
Fusion Marketing’s John Hofmann; Honored with MCTEAA 2023 Business Partner Award
St. Clair Shores, Michigan - On Friday, February 10, the Macomb Intermediate School District (MISD) held its 2023 MCTEAA Award Ceremony. Student winners and business partner honorees from all over the county were honored at this yearly awards banquet. The MCTEAA is a...
Detroit Boat Show 2023 Pictures
We had an incredible opportunity to attend the Detroit Boat Show! After exploring all that was on offer, it was evident why boats have been such a vital part of life in the city. There was something for everyone at this famous event. With our long day of covering the show finally coming to an end, we left feeling fulfilled and excited for next year!
The Power of Rebranding: How Fusion Marketing Helped Champion Health Club Update Their Image
The process of rebranding can be daunting for business owners. It’s important to have a clear idea of what you want your new branding to represent and to work with a team of professionals who can help you create it. Read on to see how we helped Champion Health Club.