Fusion Marketing Blog
Informational Articles
Rebranding ROI: Why Top Brands Invest Millions in Simpler Logos
When Walmart unveiled its streamlined rebrand in January 2025, they didn’t add new elements – they refined what was already there. The retail giant’s initiative to simplify their iconic spark symbol and update their typography will cost millions to implement across their vast network of stores, digital platforms, and marketing materials. This investment proves a principle that many small business owners find counterintuitive: sometimes, less really is worth more.
Your Drone Logo: Looking Professional Matters When You’re Flying Robots
Let me start by mentioning that you've picked the perfect time to start a drone business. The industry is absolutely EXPLODING right now - from drone delivery revolutionizing how retailers get products to customers, to pilots capturing data that makes traditional...
Say Goodbye to Bad Logo Color Choices
I'm going to be straight with you - choosing colors for your logo isn't rocket science, but it's also not something you should do without putting some serious thought into it first. Your logo colors tell people what your brand's about before they even read a single...
Mobile-First Design: Why Your Logo Needs to Work Everywhere (And I Mean Everywhere)
Look, we get it. Your branding process started with the best intentions - creating something that would make your company stand out in the online marketplace. But here's the thing about mobile-first design that most people miss: your brand strategy needs to work...
What the Heck are SOPs? (Spoiler: You’re Probably Already Using Them!)
Here's a secret: if you've ever opened up your business for the day, you already use SOPs. (gasp!) That's right! Those morning routines - unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the "OPEN" sign - that's an SOP (Standard...
Optimal Conditions for Exterior Vinyl Installation: A Temperature Guide
When it comes to exterior vinyl installations, temperature isn't just a comfort factor - it's a crucial element that determines the success and longevity of your signage. At Fusion Marketing, we've found that understanding these requirements helps our clients achieve...
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Fusion Marketing Donates Flags and Installs a Flagpole at the Eastpointe Community Garden
At Fusion Marketing, we believe in giving back to the community. That's why we're proud to continue our support of the Eastpointe Community Garden by installing a flagpole and designing and donating two flags. The Eastpointe Community Garden is located...
Expertise.com Scored 125 Web Developers in Detroit. Fusion Made the Top 21!
Expertise.com is a company that finds and reviews the top service professionals in over 200 industries across the U.S. They scored 125 web developers in Detroit to rank them and find the best of the best. Fusion Marketing is proud to announce that we have been named...
Client Feature: The Hot Rod Shop Wins Four First Place Trophies at Autorama
Autorama returned to Detroit's Cobo/TCF Center for its 69th year on the weekend of March 4th, bringing with it the sights and sounds of hot rods and custom cars. The Hot Rod Shop, a custom shop out of Troy, MI, was one of many vendors, builders, and car clubs...
Fusion Marketing Sponsors 15th Annual Blue Jean Ball at Vintage House
Since 2007, Fraser First Booster Club (formerly Parks and Recreation of Fraser) has been working to improve their community by building parks and sponsoring community events. As a result, the 15th Annual Blue Jean Ball will take place at Vintage House Banquets and...
Fusion Marketing Joins Forces With DDI Insurance to Donate Toys For Less Fortunate Children
This year, Fusion Marketing matched donations from clients, friends, family, and other businesses for the Toys for Tots campaign. We are proud to have made a difference. Fusion Marketing has joined forces with DDI Insurance in St. Clair Shores, Michigan, to donate...
Fusion Marketing Announced as 2021 Local Excellence Award Winner!
We are very honored to have won the prestigious 2021 Local Excellence Award! This is a huge accomplishment that we owe largely in part to all of our previous customers. We always do what it takes to become one of the best web designer options in Michigan.
