Look, we get it. Your branding process started with the best intentions - creating something that would make your company stand out in the online marketplace. But here's the thing about mobile-first design that most people miss: your brand strategy needs to work...
Here's a secret: if you've ever opened up your business for the day, you already use SOPs. (gasp!) That's right! Those morning routines - unlocking the door, punching in the alarm code, counting the cash drawer, flipping on the "OPEN" sign - that's an SOP (Standard...
When it comes to exterior vinyl installations, temperature isn't just a comfort factor - it's a crucial element that determines the success and longevity of your signage. At Fusion Marketing, we've found that understanding these requirements helps our clients achieve...
Hey there, Atarah here, Fusion Marketing's Content Curation Specialist and SEO Expert. Today, I want to share an insightful chat I had with the gang about a topic that often triggers a lengthy debate in the marketing world: cast vinyl versus calendared vinyl. I wrote...
In today's business landscape, the term "sales pitch" often makes both the presenter and the audience uncomfortable. At Fusion Marketing, we've discovered that the most meaningful business relationships don't start with a pitch at all – they begin with genuine...
Jaguar just dropped £15 billion on their electric future and decided to throw out their visual identity while they’re at it. While Porsche and other luxury brands are keeping their design DNA intact during the EV transition, Jaguar’s going for a full reset that looks like a student project – and that might be the biggest problem. When you’re asking luxury buyers to embrace electric, maybe don’t make them learn a new brand language at the same time.
When it comes to nonprofit logos, there's an enchanting blend of creativity and practicality that can make or break a nonprofit's branding efforts. Here at Fusion Marketing, we've seen the good, the bad, and the downright stick-figure-y when it comes to nonprofit logo...
"I can't tell you how many times silly typos have been overlooked because someone was moving too fast. It's even happened to me, and there's nothing worse than printing 10,000 units that you have to throw away." - John Hofmann, Founder of Fusion Marketing In the...
In the printing world, avoiding common mistakes is like having a secret weapon up your sleeve. Why? Because understanding these pitfalls is the key to consistently achieving top-notch print quality. We all want those vibrant colors and crisp lines, right? Paying a...
SEO (Search Engine Optimization) is the bread and butter of digital marketing. It gets your website noticed, brings in traffic, and ultimately boosts your business. But here's the kicker: You can have too much of a good thing. And that's where SEO over-optimization...
Remember when QR codes were just those enigmatic black-and-white squares that nobody quite knew what to do with? Fast forward to today, and QR codes have become a pivotal tool in digital marketing campaigns, transforming how brands connect with their target audience....
Welcome to the business world, where the terms "startup" and "small business" are often tossed around like interchangeable pieces of a puzzle. But are they really the same? Today, we're going to uncover the nuances and fundamental differences that define these two...
In the world of vinyl, two contenders vie for supremacy: Cast and Calendered. Each has unique characteristics, strengths, and applications. Still, deciding between cast and calendered vinyl can seem daunting for the uninitiated. But fear not; this article explores the...
Hey there! Are you ready for another adventure into the heart of marketing magic? This time, our compass points towards the intricate world of embroidery. We're not just reminiscing about your grandma's cross-stitch patterns (though shoutout to our more modern...
Hey there, artists (and non-artistic readers. All are welcome here!)! I'm Atarah, the main writer here at Fusion Marketing. This week, I'm going to take you on a personal journey Let Me Kick Things Off with a Little Story My sister Shay (Shay does our...
Designing a logo is one of the most foundational steps for a budding business. It's the face of your brand, the emblem that represents your values, and the first impression you'll give to the world. But how does one come up with a visually stunning and conceptually...
Hey there, sign enthusiasts! Let's take a moment to appreciate the unsung heroes of the signage world. No, we're not talking about the flashy graphics or the catchy taglines (although they do deserve a round of applause). We're talking about different types of sign...
Hey there, fam! Are you ready to dive into another fascinating topic as thrilling as a high-speed car chase? Buckle up because we're comparing wrap vinyl and paint protection film (PPF). It's like a competition straight out of The Fast & The Furious but without...
Hey there, you fabulous creature! Pop open a refreshing drink, kick back in your favorite chair, and let's gab about something as relevant as avocado on toast - yep, we're talking about logos. Those delightful little doodads that say more about your brand than a...
Today, we'll dive into a topic as essential as your morning cup of joe - your logo. Just like how you wouldn't dream of starting your day without your favorite brew, your business should never step out without its logo. Think about it. Your coffee routine is set in...
Hey there, fellow logo enthusiast! Grab a cup of joe, plop down on your favorite bean bag chair, and let's chat about something near and dear to our hearts - legibility in logo design. Ever tried to read the fine print on a shampoo bottle in the shower without your...
You know, crafting a company logo is kind of like making the perfect sandwich. Too many ingredients and it's a soggy mess; too few, and it's dry as a desert. You gotta find that sweet spot, that chef's kiss balance. Just like your momma's secret sandwich recipe,...
Hey there, Fusion fam! We've got some spicy tips coming your way today. Picture this: you've just finished a killer renovation project, or maybe you've given someone the haircut of their dreams. You're stoked, they're stoked, but... how do you share that excitement...
Picture this: You're an artist, standing in front of your canvas, brush in hand. The world is full of color, and you've got the power to bring it all together in one perfect stroke. But what if that canvas isn't just a piece of cloth stretched over a frame? What if...
Let's take a moment to imagine a world where business letters are sent out on neon-pink stationery featuring a clip art of a dancing bear in the corner. Or, consider the horror of receiving a formal agreement on the back of a grocery list, complete with hastily...
Oh, hello there! I see you've stumbled into my corner of the internet. Welcome, welcome. I'm Atarah, the SEO queen of Fusion Marketing. Today we're diving headfirst into the world of blog titles - a realm more treacherous than Mordor, more labyrinthine than the...
Promotional items are a great way to get your brand out there and reach more customers. But what if you could make promotional items that are useful and fun? With personalized lip balm, you can do just that! Everybody needs lip balm products when they have chapped...
As a business owner, you know how important it is to have the right marketing tools. After all, the right promotional pens can boost sales, help build a strong brand identity, and spread the word about your company. However, not all promotional pens are created equal....
We've all been there before. You're scrolling the internet looking for some product or another, and there seems to be an endless stream of one ecommerce website after another selling the same product over and over. So you scroll past the ads and click on the first...
PopSockets are becoming increasingly popular as mobile phone accessories. Millions of people around the world use them! Not only do they look trendy, but they also serve a convenient and practical purpose by providing extra grip and support for holding a phone. But...
Great logos are essential to any business's success. They can convey a message, create an identity, and make a lasting impression on consumers. Logos set your business apart from the competition, so it is essential to make sure you hire professional logo designers...
First impressions matter, and when it comes to your office space, you want to make sure that you are putting your best foot forward. One way to do that is to invest in high-quality interior signage. But before you go ahead and order signs for your office, here are six...
Yo! It's John. I wanted to talk about how being a part of a local chamber of commerce can be an excellent asset for your business. Whether you’re just starting or have been in business for many years, joining your local chamber is a wise decision that offers numerous...
So you're stuck on how to come up with logo design ideas? Don't worry; you've come to the right place! Hey! I'm Atarah. I'm the Content Curation Specialist for Fusion Marketing. My background is in writing, obviously, but since we're such a close-knit team here at...
Signs are one of the most important marketing tools a business has at its disposal. They are often the first thing potential customers will see when they come to your premises. They can be a great way to promote special offers or direct people to specific areas of...
As a business owner, you want your interior signs to do more than just blend in with the décor—you want them to make a statement. After all, your signs are one of the first things customers notice when they walk in the door, so you want to ensure they convey the right...
When it comes to embroidery, one of the most important choices you'll make is picking the right thread color. With hundreds of different options to choose from, it can be tough to know where to start. But don't worry—we're here to help! We have compiled a list of the...
If you've ever been in the process of designing a logo for your business, you've probably come across the terms "vector image," or "vector file." But what does "vector image," mean? And do you need one for your business logo? Let's break it down. Vector...
Learn about branding, how it is important to your business, and what you can do to create a strong brand.
A logo is an integral part of branding and advertising for any business. It's often the first thing potential clients see, telling them who you are at a glance. So, it's important to ensure that your logo is well-made and conveys what your business is all about...
Many people choose vinyl graphics to give their car a vintage look. Using custom car decals that resemble those from an earlier era, you can transform your vehicle and make it look like a classic. Not only will it be unique, but it will also turn heads when you're out...
Whether your goal is to entice shopping, welcome visitors to your area, or meet and greet students, it's time to start planning back-to-school promotions. Even though students are happy that the school year is over, teachers, shop owners, city managers, and school...
Communication with students, employees, instructors, parents, and visitors is critical to every school's operations. Signage and graphics have always been used inside and out of educational institutions to show people where to go, give them information, show...
Bakers need a professional and elegant bakery logo to help identify their company. Businesses can use bakery logos in many ways, such as on a website, business cards, signage, and other branding materials for use offline and online. Bakery logo creators are...
Most people think of business logos as the little emblems representing big brands like Nike, Apple, or McDonald's. You might not realize it, but most companies have a logo, big and small businesses alike. They don't feel complete without one! A logo is more...
Custom window decals can be a great way to promote your business or add some personality to your home. But with so many options available, from perforated window decals to removable custom window clings, it can be challenging to choose the right one. This guide will...
Much like a business name, logo design is an essential part of any company's branding. They are the first thing customers see, and they need to be memorable to stick in people's minds. Insurance company logos are some of the most iconic and recognizable logos...
Custom window decals are an easy and affordable way to market your business. They are eye-catching and can be customized to include any company name, logo, message, or graphic. In addition, you can find a variety of designs and styles to choose from or create your own...
At Fusion Marketing, it's our passion to help businesses create branding and marketing that works to get them noticed! We offer a wide range of marketing firm services to help businesses. Sometimes even our team is impressed with our ability to keep track of...
There are many myths about creativity. Some people believe that you have to be born with a natural talent to be creative. Others think that you need to be highly intelligent to develop great ideas. But the truth is, anyone can be creative if they learn how to tap into...
Suppose you are looking to advertise within your business or add some personality and life to your home. In that case, floor graphics may be the solution for you. Floor decals come in various designs, colors, and styles, so there is sure to be one that fits your...
When it comes to church logo designs, they are more important than you may think. A great church logo can be a valuable asset to a congregation. It can help create a positive first impression and communicate the church's mission and values. A well-designed logo on a...
Window lettering is a great way to attract attention to your business and can be done in a variety of creative ways. You can use different fonts, colors, and even images to window decals to create a unique look for your business that will set you apart from the...
So, you need a logo for your new Podcast (or any other type of company). You want to know if you can cheaply and efficiently create one using the Adobe Photoshop software you already have or if you need to reach out to a graphic designer. It's understandable to want...
There are many ways to get creative with bar and restaurant marketing that you can use to increase the number of loyal customers. The restaurant industry is a tough one to stay afloat in. Still, restaurants can stand out from the competition and increase their bottom...
The world of graphic design is a vast and complex one. It touches nearly every facet of our lives, from the logos we see on websites, the billboards we see on the street, to the ads we watch on TV. Graphic designers are artists in their own right: they can create...
A podcast logo is the representation of your podcast's brand and identity. It can be one of the most critical aspects of your podcast, but how much does a logo cost? Let's explore some different pricing models for logos and cover art and what they include! Podcast...
When it comes to creating podcast cover art or a logo, you'll need to think about its dimensions. A good rule of thumb is to create podcast cover art that is large enough that it's easily visible when someone's scrolling through their social media feeds, but not so...
If you're looking for a way to promote your business, you may want to consider using branded stickers. Business stickers are an affordable and effective way to get your message out there. They can be created, customized, cut to size, and used for a variety of...
It's that time of the year again when store owners and managers have to develop creative ways to create April Fools Day marketing to increase sales. An April Fools Day prank sale may be the perfect solution for those still struggling with an idea! This type of sale...
In honor of St. Patrick's day, we have developed a list of business marketing ideas. These are sure to give you some Saint Patrick's Day spirit and create customer awareness about your company, product, or service! Take advantage of the day by following these St....
Presidents Day is held on the third Monday in February. This is a day to celebrate our nation's leaders' accomplishments. However, presidents Day is also an excuse, like other holidays, for any business owner to have a sale! If you're looking for some marketing ideas...
Groundhog Day is an unofficial holiday in early spring in the United States and Canada, celebrated on February 2nd. The day is named after the groundhog, Punxsutawney Phil, a small mammal that emerges from its winter hibernation to predict the weather. If the...
In honor of Martin Luther King's life, to celebrate Dr. MLK Jr. Day, many retailers will plan to have sales in mid-January. While not all of these deals are specifically for Martin Luther King Jr. Day, a federal holiday is always a fantastic time to have a sale!...
A logo is one of the most important aspects of branding and marketing. It is the first thing people see when they come across your business, so it needs to look perfect on all marketing materials, including signs, uniforms, business cards, etc. In addition, it should...
Branding is what you do to your business when it's in its infancy. It's the process of building a brand essence, telling people who you are and what your brand can do for them. You have to define yourself before someone defines your brand strategy for you. And so,...
Logo design is one of the most important aspects of a company's branding. It needs to be memorable, recognizable, and original to represent your company in all aspects and stand out from the crowd. If it's not just an image, what exactly is a business logo? Why is...
The construction industry is one of the most lucrative industries in the world. For this reason, many construction companies invest significant time and money into their logo to represent their brand identity. Construction logos are designed with a sense of trust,...
The logo is one of the most important parts of marketing because it gives your business a unique identity. A well-designed cleaning logo can make or break your business, so you need to be sure that it stands out in the crowd and reminds customers why they chose you....
Custom made vinyl stickers are a great way to express your business's values and get your name out there! Custom decals are easy to design and can be used for any project. Vinyl stickers adhere to almost any surface and are inexpensive. Suppose you are a small...
The use of a perforated window decal to advertise a company is becoming more and more common. These see-through perforated vinyl stickers are much cheaper than other modes of advertising, such as commercials and printed ads, and they work just as well because people...
What's a decal? Are they considered stickers? Is there a noticeable difference between vinyl stickers and cut vinyl decals? The fact is that not all stickers are decals. However, all vinyl decals are stickers. A sticker is defined as "an adhesive label or notice,...
Do you often find yourself wondering if you have a bad logo? Maybe you’ve been told that you need logo inspiration from the logo design community.
You might be thinking, “I don’t even know what a good logo looks like vs. a bad logo. So how would I know if mine is a bad logo?”
Well, fret not because we have the answer for you!
Many people think that good logos are challenging to design and maintain a great modern logo. But, in reality, they can be easy as long as you follow the logo design tips to keep you from having a bad logo design.
So, you’re ready for a logo for your business, but you don’t know where to start. Sure, you may have some ideas of what you’d like that logo to represent, but how do you make that intangible idea a reality?
Think outside the box to stand out from the crowd. Marketing is an important aspect that can make or break a business. In this case, it makes all the difference.
So many coffee shops have tried marketing with no success, while others have been successful at drawing customers in by standing out from their competition. If you want success for your coffee shop, think differently. One way to do this is by committing to rebranding and a new logo design with Fusion Marketing.
Many independent coffee shops in the US have a coffee cup in their coffee shop logo design or some variation of a similar cliche theme. This isn’t always a bad thing, considering it shows the product being sold, but if done wrong, it makes the logo design look generic and similar to any other coffee logo.
The Car Wash industry has been on the rise with an estimated $2.7 Billion in annual revenue and a growth rate of 11% annually. With this increase, there is also a need for creativity to help stand out from the competition tough.
We have looked over the logos for the top 6 rated carwashes in the country. The logos are all creative and timeless, so you can use them as inspiration for your own logo design!
A logo is an essential tool for any business. Choosing a memorable logo for your law office is just as crucial as a fast-food restaurant! The logo allows potential clients to recognize and remember the firm and its high quality of work.
A good logo should be simple and memorable and reflect the values that the firm believes in. It should also portray professionalism and trustworthiness.
These days, just being a school in an area with children isn't enough to get them enrolled. Even if there's a history of schooling that goes back generations, now you have to compete with other schools within the area to get the best students. Selecting what school is...
There are multiple ways to increase your clientele for a law firm, attorney, or lawyer. Many years ago, a person would find a lawyer by word of mouth from a friend, or you would see an advertisement in the newspaper. Now digital marketing for law firms is the most significant way to gain clients.
You’re tired of working with amateur graphic designers who don’t know how to design, and you want a designer that will help your business stand out.
Hiring a graphic designer will allow you to work with an expert who knows from experience what it will take for a business to succeed in getting noticed. They’ll create the perfect logo design, website, brochure, or advertisement that will have people talking about your company! A professional graphic designer is essential if you want to take your business from good to great.
The way colors are used in logos can evoke different emotions and feelings in people. Choosing the right color for a business logo can make a business seem more approachable and friendly, while using an unappealing or wrong color can give off the wrong impression to potential customers.
Check out the best marketing ideas for construction from the leading Michigan Marketing and Advertising firm, Fusion Marketing. Contact us today to discover more.
Promoting the soul of the service industry isn’t easy. Come find out 6 great ideas to get customers eating out of the palms of your hands.
Is your dental business down in the mouth? These 4 marketing ideas can make your customers smile and make a dental “dent” in your popularity. Come see how.
Learn how to use psychological forces to create an effective logo. Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance. There are some powerful psychological forces at work – there are some of them at work.
Plumbing isn’t the sexiest business to promote, but if you are looking for 5 creative ways to “wrench” more customers out of the system, read on…
Check out these common printing mistakes and greatly improve your company’s printed materials.
The paint industry is booming. We are seeing a rise in new painting business owners and startups, because of the demand increase. Here are ten quick tips to help you get started with your marketing!
There are many types of printing services available. Which one is right for your business?
Printing is an important element of most businesses. Is it cheaper to print at home or at the store though? We look at it here.
Looking to start your own podcast or rebrand an existing one? These design tips will give you a good idea of how to make a great logo for your podcast.
Your YouTube channel is a key part of your business marketing strategy. Make sure you are branding your YouTube channel properly with these tips.
Finding the right graphic designer is an important first step in creating an ongoing and profitable relationship for your project.
What is the best t-shirt printing method? Many methods compete for this title, but it all depends on your specific t-shirt printing needs and how much coverage you require.
Small business owners have many queries when it comes to website design. We’ve compiled a list of feedback, which you can use as a guide when looking for web designers.
Some digital marketing companies cater to small businesses in order to help them grow and succeed without completely blowing through their budget.
Custom stickers are a great way to make your marketing efforts stand out, promote word-of-mouth advertising, and show your brand’s creative side.
The arrival of 2021 has seen Burger King go out with the old and in with the new. Right now, the most obvious change is its new logo. Over the course of the year, it’s also due to refresh uniforms and packaging along with its signage, advertising, and marketing. Based on its logo reveal, the brand could be headed for a winning year.
Want to make your business card stand out? Here are 10 quick tips to help you learn what makes a business card great. Our list will help insure you don’t make a mistake and waste money or your valuable time.
Want to create great custom stickers that your customers will love? Here are 10 quick tips to follow if want your stickers to stand out.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
