Informational Articles

Today’s consumers aren’t just buying products—they’re voting with their dollars for businesses that share their values. Small businesses have a unique advantage in this shifting marketplace, as they can authentically connect with customers through shared principles and community engagement. Learn how value alignment is becoming the secret weapon for local businesses looking to gain market share in an increasingly conscious economy.

When Walmart unveiled its streamlined rebrand in January 2025, they didn’t add new elements – they refined what was already there. The retail giant’s initiative to simplify their iconic spark symbol and update their typography will cost millions to implement across their vast network of stores, digital platforms, and marketing materials. This investment proves a principle that many small business owners find counterintuitive: sometimes, less really is worth more.

Hey there, Fusion fam! We've got some spicy tips coming your way today. Picture this: you've just finished a killer renovation project, or maybe you've given someone the haircut of their dreams. You're stoked, they're stoked, but... how do you share that excitement...

Yo! It's John. I wanted to talk about how being a part of a local chamber of commerce can be an excellent asset for your business. Whether you’re just starting or have been in business for many years, joining your local chamber is a wise decision that offers numerous...

In today's business landscape, the term "sales pitch" often makes both the presenter and the audience uncomfortable. At Fusion Marketing, we've discovered that the most meaningful business relationships don't start with a pitch at all – they begin with genuine...

"I can't tell you how many times silly typos have been overlooked because someone was moving too fast. It's even happened to me, and there's nothing worse than printing 10,000 units that you have to throw away." - John Hofmann, Founder of Fusion Marketing In the...

Jaguar just dropped £15 billion on their electric future and decided to throw out their visual identity while they’re at it. While Porsche and other luxury brands are keeping their design DNA intact during the EV transition, Jaguar’s going for a full reset that looks like a student project – and that might be the biggest problem. When you’re asking luxury buyers to embrace electric, maybe don’t make them learn a new brand language at the same time.

First impressions matter, and when it comes to your office space, you want to make sure that you are putting your best foot forward. One way to do that is to invest in high-quality interior signage. But before you go ahead and order signs for your office, here are six...

When it comes to embroidery, one of the most important choices you'll make is picking the right thread color. With hundreds of different options to choose from, it can be tough to know where to start. But don't worry—we're here to help! We have compiled a list of the...

Find out how to create a simple but effective logo for your small business. It includes tips from professional logo designers and graphic artists.