As a small business owner, you know that every marketing dollar counts. You must ensure that your advertising and branding efforts reach your target customers and drive them into your store or office. Interior signage is a great way to do this, and it can be a more...
First impressions matter, and when it comes to your office space, you want to make sure that you are putting your best foot forward. One way to do that is to invest in high-quality interior signage. But before you go ahead and order signs for your office, here are six...
Signs are one of the most important marketing tools a business has at its disposal. They are often the first thing potential customers will see when they come to your premises. They can be a great way to promote special offers or direct people to specific areas of...
As a business owner, you want your interior signs to do more than just blend in with the décor—you want them to make a statement. After all, your signs are one of the first things customers notice when they walk in the door, so you want to ensure they convey the right...
When you're a small business owner, every detail counts. First, of course, you want your customers to have the best possible experience when they visit your store, and that starts with the exterior. But the interior of your store is just as important! The right...
Signs are an important part of any business, whether it is a small business or a large corporation. Signs serve multiple purposes, such as identification, wayfinding, promotional, and safety. Each type of sign is important in its own way and has a specific function. Join us as we explore some of the most important things to take into consideration.
Communication with students, employees, instructors, parents, and visitors is critical to every school's operations. Signage and graphics have always been used inside and out of educational institutions to show people where to go, give them information, show...
In the printing world, avoiding common mistakes is like having a secret weapon up your sleeve. Why? Because understanding these pitfalls is the key to consistently achieving top-notch print quality. We all want those vibrant colors and crisp lines, right? Paying a...
SEO (Search Engine Optimization) is the bread and butter of digital marketing. It gets your website noticed, brings in traffic, and ultimately boosts your business. But here's the kicker: You can have too much of a good thing. And that's where SEO over-optimization...
Remember when QR codes were just those enigmatic black-and-white squares that nobody quite knew what to do with? Fast forward to today, and QR codes have become a pivotal tool in digital marketing campaigns, transforming how brands connect with their target audience....
Hey there, fellow branding enthusiasts! Atarah here, Word Wrangler Extraordinaire! (I swear if I keep using that title, John will change it formally...) Recently at one of our weekly Fusion Marketing team meetings, Mark, John, Shay, and I had a chat about the nuances...
Did you know business cards are evolving? From unique materials like wood and aluminum to practical magnet cards that stick around, the world of business cards is more innovative than ever. Yet, in our digital age, the charm of a physical card’s tactile experience remains unmatched. As we navigate the future, blending tradition with modern tech might just be the key to making a lasting impression. Let’s find the perfect balance!
In the world of vinyl, two contenders vie for supremacy: Cast and Calendered. Each has unique characteristics, strengths, and applications. Still, deciding between cast and calendered vinyl can seem daunting for the uninitiated. But fear not; this article explores the...
Hey there! Are you ready for another adventure into the heart of marketing magic? This time, our compass points towards the intricate world of embroidery. We're not just reminiscing about your grandma's cross-stitch patterns (though shoutout to our more modern...
Hey there, artists (and non-artistic readers. All are welcome here!)! I'm Atarah, the main writer here at Fusion Marketing. This week, I'm going to take you on a personal journey Let Me Kick Things Off with a Little Story My sister Shay (Shay does our...
Thinking about a brand facelift? Rebranding goes beyond just refreshing your logo or tagline. It’s about the whole vibe, from your messaging to your media strategy, and yes, it’ll cost you. But with careful planning, you can make the process smooth.
Designing a logo is one of the most foundational steps for a budding business. It's the face of your brand, the emblem that represents your values, and the first impression you'll give to the world. But how does one come up with a visually stunning and conceptually...
Hey there, sign enthusiasts! Let's take a moment to appreciate the unsung heroes of the signage world. No, we're not talking about the flashy graphics or the catchy taglines (although they do deserve a round of applause). We're talking about different types of sign...
Hey there, fam! Are you ready to dive into another fascinating topic as thrilling as a high-speed car chase? Buckle up because we're comparing wrap vinyl and paint protection film (PPF). It's like a competition straight out of The Fast & The Furious but without...
Have you ever tried to touch your toes without bending your knees? If you're anything like me, you probably looked more like a teetering T-Rex than a graceful yoga guru. But hey, it's all about the journey, not the destination, right? Speaking of flexibility (and...
Hey there, friends and loyal followers! (I know I don't have loyal followers... let me fool myself!) Grab your favorite beverage and settle in because we're about to dive into the wild world of logos. Not just any logos, mind you, but the kind as unique as a unicorn...
Picture this: You're an artist, standing in front of your canvas, brush in hand. The world is full of color, and you've got the power to bring it all together in one perfect stroke. But what if that canvas isn't just a piece of cloth stretched over a frame? What if...
Let's take a moment to imagine a world where business letters are sent out on neon-pink stationery featuring a clip art of a dancing bear in the corner. Or, consider the horror of receiving a formal agreement on the back of a grocery list, complete with hastily...
Oh, hello there! I see you've stumbled into my corner of the internet. Welcome, welcome. I'm Atarah, the SEO queen of Fusion Marketing. Today we're diving headfirst into the world of blog titles - a realm more treacherous than Mordor, more labyrinthine than the...
Most business owners understand the importance of curb appeal; whether it's a storefront, office building, or another type of commercial property, first impressions matter. But what happens once potential customers or clients are inside your business? The interior of...
As a business owner, you know how important it is to have the right marketing tools. After all, the right promotional pens can boost sales, help build a strong brand identity, and spread the word about your company. However, not all promotional pens are created equal....
We've all been there before. You're scrolling the internet looking for some product or another, and there seems to be an endless stream of one ecommerce website after another selling the same product over and over. So you scroll past the ads and click on the first...
PopSockets are becoming increasingly popular as mobile phone accessories. Millions of people around the world use them! Not only do they look trendy, but they also serve a convenient and practical purpose by providing extra grip and support for holding a phone. But...
Great logos are essential to any business's success. They can convey a message, create an identity, and make a lasting impression on consumers. Logos set your business apart from the competition, so it is essential to make sure you hire professional logo designers...
So you're stuck on how to come up with logo design ideas? Don't worry; you've come to the right place! Hey! I'm Atarah. I'm the Content Curation Specialist for Fusion Marketing. My background is in writing, obviously, but since we're such a close-knit team here at...
A logo is one of the most essential elements of your company's branding. It's often the first thing people will notice about your business, so it's important to make it immediately recognizable, memorable, and unique. Unfortunately, far too many companies make the...
The process of rebranding can be daunting for business owners. It’s important to have a clear idea of what you want your new branding to represent and to work with a team of professionals who can help you create it. Read on to see how we helped Champion Health Club.
A logo is an integral part of branding and advertising for any business. It's often the first thing potential clients see, telling them who you are at a glance. So, it's important to ensure that your logo is well-made and conveys what your business is all about...
Many people choose vinyl graphics to give their car a vintage look. Using custom car decals that resemble those from an earlier era, you can transform your vehicle and make it look like a classic. Not only will it be unique, but it will also turn heads when you're out...
Whether your goal is to entice shopping, welcome visitors to your area, or meet and greet students, it's time to start planning back-to-school promotions. Even though students are happy that the school year is over, teachers, shop owners, city managers, and school...
Bakers need a professional and elegant bakery logo to help identify their company. Businesses can use bakery logos in many ways, such as on a website, business cards, signage, and other branding materials for use offline and online. Bakery logo creators are...
Most people think of business logos as the little emblems representing big brands like Nike, Apple, or McDonald's. You might not realize it, but most companies have a logo, big and small businesses alike. They don't feel complete without one! A logo is more...
Custom window decals can be a great way to promote your business or add some personality to your home. But with so many options available, from perforated window decals to removable custom window clings, it can be challenging to choose the right one. This guide will...
Much like a business name, logo design is an essential part of any company's branding. They are the first thing customers see, and they need to be memorable to stick in people's minds. Insurance company logos are some of the most iconic and recognizable logos...
Custom window decals are an easy and affordable way to market your business. They are eye-catching and can be customized to include any company name, logo, message, or graphic. In addition, you can find a variety of designs and styles to choose from or create your own...
At Fusion Marketing, it's our passion to help businesses create branding and marketing that works to get them noticed! We offer a wide range of marketing firm services to help businesses. Sometimes even our team is impressed with our ability to keep track of...
A well-designed logo is the face of a company, and it can have a lasting impact on its customers. A bad logo can be equally harmful, so it’s important to take the time to create a logo that is professional and properly represents your business. Here are some tips for creating a great design that will make you stand out in a busy world.
Suppose you are looking to advertise within your business or add some personality and life to your home. In that case, floor graphics may be the solution for you. Floor decals come in various designs, colors, and styles, so there is sure to be one that fits your...
When it comes to church logo designs, they are more important than you may think. A great church logo can be a valuable asset to a congregation. It can help create a positive first impression and communicate the church's mission and values. A well-designed logo on a...
Window lettering is a great way to attract attention to your business and can be done in a variety of creative ways. You can use different fonts, colors, and even images to window decals to create a unique look for your business that will set you apart from the...
So, you need a logo for your new Podcast (or any other type of company). You want to know if you can cheaply and efficiently create one using the Adobe Photoshop software you already have or if you need to reach out to a graphic designer. It's understandable to want...
A great logo design is one of the most critical branding tools a company can have. It represents your business to the world and should be designed with care. Unfortunately, not all companies understand the importance of a professional logo design. As a result, some...
In 2022, podcast marketing will include many different tactics. These tactics will help businesses connect with their target audience and achieve their desired results. Podcasts are a great way to get your message out to the masses while still controlling how it is...
If you’re starting a company, you need to have an effective logo that will stand out and make customers easily identify your products. Let’s take a look at our favorite brands and the elements that make them awesome!
The world of graphic design is a vast and complex one. It touches nearly every facet of our lives, from the logos we see on websites, the billboards we see on the street, to the ads we watch on TV. Graphic designers are artists in their own right: they can create...
A podcast logo is the representation of your podcast's brand and identity. It can be one of the most critical aspects of your podcast, but how much does a logo cost? Let's explore some different pricing models for logos and cover art and what they include! Podcast...
When it comes to creating podcast cover art or a logo, you'll need to think about its dimensions. A good rule of thumb is to create podcast cover art that is large enough that it's easily visible when someone's scrolling through their social media feeds, but not so...
If you're looking for a way to promote your business, you may want to consider using branded stickers. Business stickers are an affordable and effective way to get your message out there. They can be created, customized, cut to size, and used for a variety of...
Presidents Day is held on the third Monday in February. This is a day to celebrate our nation's leaders' accomplishments. However, presidents Day is also an excuse, like other holidays, for any business owner to have a sale! If you're looking for some marketing ideas...
A logo is one of the most important aspects of branding and marketing. It is the first thing people see when they come across your business, so it needs to look perfect on all marketing materials, including signs, uniforms, business cards, etc. In addition, it should...
The construction industry is one of the most lucrative industries in the world. For this reason, many construction companies invest significant time and money into their logo to represent their brand identity. Construction logos are designed with a sense of trust,...
The logo is one of the most important parts of marketing because it gives your business a unique identity. A well-designed cleaning logo can make or break your business, so you need to be sure that it stands out in the crowd and reminds customers why they chose you....
Custom made vinyl stickers are a great way to express your business's values and get your name out there! Custom decals are easy to design and can be used for any project. Vinyl stickers adhere to almost any surface and are inexpensive. Suppose you are a small...
The use of a perforated window decal to advertise a company is becoming more and more common. These see-through perforated vinyl stickers are much cheaper than other modes of advertising, such as commercials and printed ads, and they work just as well because people...
What's a decal? Are they considered stickers? Is there a noticeable difference between vinyl stickers and cut vinyl decals? The fact is that not all stickers are decals. However, all vinyl decals are stickers. A sticker is defined as "an adhesive label or notice,...
Launching a new business idea is an exciting time for any entrepreneur. However, it can also be daunting because there are many steps to take before your company is up and running. When you're ready to start a business from scratch, there are several steps to take...
Do you have a small business in Metro Detroit? Do you want a professional logo for your company? If so, it is essential to find the right designer. You are looking for someone trustworthy, reliable, experienced, and skilled. Here are our best tips to help you hire the...
Do you often find yourself wondering if you have a bad logo? Maybe you’ve been told that you need logo inspiration from the logo design community.
You might be thinking, “I don’t even know what a good logo looks like vs. a bad logo. So how would I know if mine is a bad logo?”
Well, fret not because we have the answer for you!
Many people think that good logos are challenging to design and maintain a great modern logo. But, in reality, they can be easy as long as you follow the logo design tips to keep you from having a bad logo design.
So, you’re ready for a logo for your business, but you don’t know where to start. Sure, you may have some ideas of what you’d like that logo to represent, but how do you make that intangible idea a reality?
Think outside the box to stand out from the crowd. Marketing is an important aspect that can make or break a business. In this case, it makes all the difference.
So many coffee shops have tried marketing with no success, while others have been successful at drawing customers in by standing out from their competition. If you want success for your coffee shop, think differently. One way to do this is by committing to rebranding and a new logo design with Fusion Marketing.
Many independent coffee shops in the US have a coffee cup in their coffee shop logo design or some variation of a similar cliche theme. This isn’t always a bad thing, considering it shows the product being sold, but if done wrong, it makes the logo design look generic and similar to any other coffee logo.
A logo is an essential tool for any business. Choosing a memorable logo for your law office is just as crucial as a fast-food restaurant! The logo allows potential clients to recognize and remember the firm and its high quality of work.
A good logo should be simple and memorable and reflect the values that the firm believes in. It should also portray professionalism and trustworthiness.
Marketing is a significant investment that will help your brand grow and have a competitive edge over other companies in the same field. Your customers are everywhere on the internet, but you need to know how to get them there. More importantly, you want them to know your brand identity at first glance.
These days, just being a school in an area with children isn't enough to get them enrolled. Even if there's a history of schooling that goes back generations, now you have to compete with other schools within the area to get the best students. Selecting what school is...
You’re tired of working with amateur graphic designers who don’t know how to design, and you want a designer that will help your business stand out.
Hiring a graphic designer will allow you to work with an expert who knows from experience what it will take for a business to succeed in getting noticed. They’ll create the perfect logo design, website, brochure, or advertisement that will have people talking about your company! A professional graphic designer is essential if you want to take your business from good to great.
The way colors are used in logos can evoke different emotions and feelings in people. Choosing the right color for a business logo can make a business seem more approachable and friendly, while using an unappealing or wrong color can give off the wrong impression to potential customers.
Learn how to use psychological forces to create an effective logo. Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance. There are some powerful psychological forces at work – there are some of them at work.
Plumbing isn’t the sexiest business to promote, but if you are looking for 5 creative ways to “wrench” more customers out of the system, read on…
Check out these common printing mistakes and greatly improve your company’s printed materials.
The paint industry is booming. We are seeing a rise in new painting business owners and startups, because of the demand increase. Here are ten quick tips to help you get started with your marketing!
We are very honored to have won the prestigious 2021 Local Excellence Award! This is a huge accomplishment that we owe largely in part to all of our previous customers. We always do what it takes to become one of the best web designer options in Michigan.
There are many types of printing services available. Which one is right for your business?
Printing is an important element of most businesses. Is it cheaper to print at home or at the store though? We look at it here.
Looking to start your own podcast or rebrand an existing one? These design tips will give you a good idea of how to make a great logo for your podcast.
What is the best t-shirt printing method? Many methods compete for this title, but it all depends on your specific t-shirt printing needs and how much coverage you require.
Small business owners have many queries when it comes to website design. We’ve compiled a list of feedback, which you can use as a guide when looking for web designers.
Some digital marketing companies cater to small businesses in order to help them grow and succeed without completely blowing through their budget.
Custom stickers are a great way to make your marketing efforts stand out, promote word-of-mouth advertising, and show your brand’s creative side.
We love helping artists distribute their artwork to their clients. Order high-quality prints today in your preferred sizes.
Starting a business in 2021? You’ll need a great logo to represent your brand. Here are the top logo design styles to consider.
Want to make your business card stand out? Here are 10 quick tips to help you learn what makes a business card great. Our list will help insure you don’t make a mistake and waste money or your valuable time.
Want to create great custom stickers that your customers will love? Here are 10 quick tips to follow if want your stickers to stand out.
Summary: Professional rating agency Expertise recently named Fusion Marketing among its best web developers in Detroit, Michigan, 2020.
Lets take a look at 3M™ Scotchcal™ Graphic Film Series 50 Colors and Specs
Before you move on to making actual creative decisions, do your research. You likely already did some market research when creating your company, so you probably know who your main competitors are. This is the time to look at how they’re branded. One of the desirable features of a good logo is uniqueness. Knowing how your competition is branded will help you to get that feature dialed in.
Fusion Marketing has been picked as one of the top 19 web developers in Detroit, MI from a pool of 123 different companies.
The logo design process is one that requires research on the logotypes available. Like most everything else, logos also come in a wide variety of types to choose from. These give you an extensive option to choose from when designing a logo.
Firstly there are a basic group of logo styles. These include:
The only thing in life that doesn’t change is change itself. Even as a person, you reach a moment in your life that you reflect on your past and decide to reinvent yourself for the better. Life is all about learning, There is always an opportunity to upgrade if you feel that you are not achieving your best. Business brands are not different.
Access to the internet has significantly increased with the smartphone wave. Many people, unlike before can now access the internet from anywhere provided they have their smartphone with them. Consequently, mobile phones are fast replacing the traditional desktops for web access.
We are living in an ever-evolving environment. In all spheres, what was current a few years ago is very different from what is in vogue at the moment. This change has not left the logo design industry behind.
Raster and Vector artwork is that which is computer, or digitally, based and often utilized by photographs, as well as graphic designers. Both are quite common. However, there are differences between the two and one type may work for a certain project and not another, so paying attention to these differences is key in deciding which type of file should be used.
We provide many clients with both digital and hard copies (disks) of their custom designs, logos, and artwork. We archive all projects but do not under any circumstances guarantee that we can provide you with an additional copy (digital or tangible) should your master copy become misplaced, deleted, corrupt or anything else. Computers can crash, files can be lost, hard drives can break, the list goes on and on…