Creative Vinyl Window Lettering for Your Business

by | Feb 21, 2022

Window lettering is a great way to attract attention to your business and can be done in a variety of creative ways. You can use different fonts, colors, and even images to window decals to create a unique look for your business that will set you apart from the competition.

Easy to apply vinyl lettering comes in many forms. From die-cut individual letters that will stick to windows and walls with adhesive, to window cling graphic decals with pre spaced letters that can be removed and applied to another surface, there is an option for every company.

Be sure to choose a lettering design that is both professional and eye-catching to draw in potential customers!

What Is Window Lettering and Why Should You Use It for Your Business

Window lettering is made of a vinyl material that can be put on the window, door, or any other smooth surfaces in your business location. Custom vinyl lettering comes in a variety of fonts and styles so feel free to choose what matches your company logo best.

In addition to being attractive, it’s also functional – having a sign outside your store is important to provide the best visibility for drawing in customers and showcasing exclusive offers. Furthermore, window lettering can be used not only for commercial businesses but also for personal use – many homeowners put window lettering on their home’s exterior windows or on their front door to add design flair to their homes.

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The Different Types of Custom Window Lettering That Are Available

There are a few different options when it comes to vinyl window lettering, each with its own unique look and purpose.

Cut Vinyl Window Lettering

This is the traditional window lettering that you’ve likely seen on store windows and other buildings. Vinyl window lettering has a very clean appearance and gives your business a polished image while staying easy to read.

For this method, the vinyl letters and graphics are individually cut and then applied to the desired surface with the sticky backing on the vinyl letters. Each window letter is applied individually to the intended surface.

Installers often carry masking tape in their tool kits for easy application of custom vinyl window letters. They will often use masking tape to measure and mark the spacing between each letter as well as between lines of text on the decal.

Static Window Clings

Window clings are another option for vinyl window lettering and one that is very popular due to its convenience factor. They are a great option for a logo or to put the store hours on the door of a shop.

Window clings are easy to install compared to cut lettering as they use static electricity to cling to the window glass. They are installed using soap and water, meaning the application process should give professional results to anyone who applies them. There is no adhesive, a fancy lettering design can’t get damaged during the installation, and the vinyl lettering is pre spaced so the only thing to worry about is getting your custom vinyl window letters on the application surface straight!

While they aren’t as durable or long-lasting as window decals with an adhesive application, when applied correctly custom vinyl static clings aren’t going anywhere and they give you the opportunity to easily place and remove the lettering or graphic as needed.

This means that if you’re in a business where your vinyl window lettering decal needs to be changed often – such as a restaurant with different daily specials or a seasonal store, etc. – then easy to install window clings are a great option since it allows you to simply peel the old decal and replace it with a new decal in a matter of minutes.

Perforated Window Decals

Perforated window decals are applied on the inside glass of the window. This type of custom vinyl window lettering is designed so that people inside of your location can see out of the window, but people won’t be able to see in the shop through your perforated custom vinyl.

Perforated vinyl window lettering can be customized to fit the dimensions and shape of your window, be it just the top half of the window you want to be plastered with your logo, store hours, or other business information, or even if you want it to go from the top of the window to the very bottom edge! A perforated window decal is more durable than static clings since it doesn’t use dynamic pressure to cling to the glass. This ensures that you won’t have any issues with the vinyl decals falling off of the surface over time, even in high-traffic areas.

The most common use for perforated window decals is to provide privacy to your shop while still being able to attract attention with stylish custom vinyl window lettering. This type of vinyl window lettering can be cut in a single sheet so that you can have the decal stretch across the entire length of the glass or only a portion of the glass.

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Full Printed Blackout Decal

Custom vinyl window lettering can also be designed with your custom graphics printed on a full sheet of vinyl and used to blackout your storefront window or door entirely. This is a good option for retail stores that want to block out the view of their storefront windows temporarily using their logo or another design, or even for seasonal businesses that might only need their windows blocked out during certain times of the year (such as Halloween and Christmas for displays).

When designing your custom vinyl window lettering or graphic, you can choose whatever font, design, or logo you like but keep in mind that this type of window lettering will be designed to fit the dimensions of your storefront, so you’ll want to know the exact measurements before finalizing.

Frosted Crystal Cut Vinyl Lettering

This type of vinyl lettering is often seen in bars and doctors’ offices with glass walls or doors. It is very similar to the full printed blackout vinyl lettering in that it is applied in large sheets. The vinyl letters, which can be printed in many font styles, are pre spaced and formatted into the design.

The end result will leave the glass looking as if it is frosted with your vinyl lettering, logo, or design overlayed on top of the frosted vinyl. You can also use abstract designs or symbols for this type of window lettering vinyl.

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How to Choose the Right Type of Window Lettering for Your Brand

Now that you know a little more about the different types of custom window lettering available, it’s time to choose which vinyl lettering method is right for your brand.


The first thing you’ll need to do when choosing what type of vinyl lettering to use for your store’s window letters is to take into consideration your budget – if you don’t have much money to spend on this project, then cut vinyl window lettering or custom vinyl lettering on a window cling is your best bet.

Business Type and Location

The type of business and location will also be considerations when choosing a specific type of vinyl lettering. A restaurant would want to use window clings for rotating products so that their daily specials or other messages can change often. A brick-and-mortar store, however, would get more use out of cut lettering since it’s easy to see from the outside and read. A salon or spa may be interested in perforated vinyl to keep their customers privacy. A massage parlor might need a blackout design to give a much-needed contrast from their waiting room space to the outside world.


The design of your business will also be a deciding factor. If you have a very modern, sleek business then a frosted crystal decal with vinyl lettering might be best for you since it’s clean and clear and will allow your design to shine through. If your business has a more classic/wooden look, vinyl lettering is likely where you’ll want to go.

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What Should Your Business Window Lettering Say?

Once you’ve decided what type of window lettering you want, the next step is deciding what exactly needs to be printed on your window. Keep in mind that for business owners, there are certain legalities involved with selling a product or service in your storefront, so make sure to check with your local government office if you’re unsure whether or not the vinyl lettering you want to print on the window is allowed.

Generally, most businesses will have vinyl lettering with their store name printed on the windows to help customers easily identify where they are located. Depending on where you are advertising, it may also be helpful to include your website or other contact information.

For more creative businesses, such as a restaurant, salon, or cafe, it can be helpful to add specific promotional information in vinyl lettering such as the daily specials and offers they’re offering at that moment.

Adding images is also another creative option for your window lettering.

How to Clean Window Lettering on Your Business Windows

Once your vinyl lettering is up, it will be there for the long haul so you want to keep it looking good, right? Here are some steps on how to clean vinyl lettering without damaging it.

To clean window letters, you can normally use soap and water. You want to make sure you read the cleaning instructions for your specific window lettering brand/material, or ask your installer the specifics about cleaning the type of vinyl lettering you decided to go with.

Fusion Marketing Creative Vinyl Window Lettering for Your Business Cleaning Window

How to Remove Window Lettering from Your Business Windows

Finally, let’s talk about how to remove window lettering from your windows – because it will come in handy at one point or another!

Step 1: Heat up the Lettering

You’ll want to use a hair dryer or heat gun to warm up the surface of your window lettering. This will make it easier to remove.

Do not use this method for frosted crystal vinyl lettering because applying heat may crack the glass! Instead, you will want to spray it down with soap and water and cover it with bubble wrap or saran wrap for two or more hours until the adhesive loosens.

Step 2: Slide Off Your Letters

Use something thin, like a ruler or knife, to slide under the sign and gently lift off one letter at a time. If the lettering is still stuck or it leaves behind the adhesive background material, you can use an adhesive remover (like Goo Gone, for instance) to help it come off easily.

Step 3: Clean It Down

Now that each letter has been removed, you can clean down your window with soap and water or another cleaning solution of your choice.

Window lettering is a great way to attract attention to your business and can be done in a variety of creative ways. You can use different fonts, colors, and even images to create a unique look for your business that will set you apart from the competition. Be sure to choose a style that is both professional and eye-catching to draw in potential customers!

Tips for Creating a Successful Window Lettering Campaign for Your Business

Window lettering is a great way to advertise, but it isn’t the only element you need for a successful campaign. Here are some more tips to help you out:

  • Make sure that your letters are large enough to be read from a distance
  • Use contrasting colors whenever you can so that your sign can be seen from a further distance
  • Keep it Short. Consumers are bombarded with advertisements all of the time. The shorter the advertisement, the better the chances that customers are taking it in.
  • Add some creativity to your letters to make it more eye-catching, but don’t go overboard!
  • If you’re running a promotion, include the details! Mention in your custom graphic what is going on and how long it will last.

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Custom Vinyl Lettering is a Cost-Effective Advertising Option for Professional Results

Custom vinyl lettering is a great way to showcase your business name, create buzz about a product or sale, and provide information to your customers. When you design vinyl lettering with the help of professional graphic designers, you get top-quality results that will attract people to your establishment every time.

Custom vinyl lettering is an economical way to advertise without breaking the bank. With a quick turnaround time, you can have the sign you want up and ready to draw in new customers. This type of advertisement is perfect for any business, from retail stores to restaurants and everything in between!

If you’re looking for a way to attract attention to your business, window lettering may be the perfect solution. You can use different fonts, colors, and images to create a unique look that will set your business apart from the competition.

Be sure to choose a style that is both professional and eye-catching!

If you are interested in vinyl lettering for your Clinton Township, Warren, or St. Clair Shores, Michigan business, Fusion Marketing would love to talk to you! Contact us today!

About the Author

Atarah Pipe-Rougeau
Hi, I'm Atarah! As Fusion Marketing's Content Curation Specialist, I focus on creating engaging and educational content for our clients' websites and social media platforms. My commitment to crafting informative content not only captivates audiences but also drives organic SEO results for lasting success.

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