What Do I Need to Start a Podcast: Marketing a Podcast for a Small Business

by | Jan 14, 2022

Starting a podcast can be an excellent way for small business owners to share their voices and ideas with the world. But to get started, you’ll need a following ready to tune in and listen to those ideas!

The best podcasts are those in which the host gets people excited about their podcast before they ever get near the mic.

In this blog post, we’ll go over a few marketing tips for small business owners that work like a charm for podcast promotion. Let’s get started!

Why Your Small Business Should Start a Podcast

There are many reasons to start a podcast, but here are just a few:

  • Podcasting is a great way to build authority in your field.
  • It’s a great way to connect with your audience and make them feel like they know you better.
  • Podcasting is a great way to share your ideas and expertise with the world.
  • And lastly, business podcasts are a great content marketing method to attract your audience to your business or brand!

How to Find Listeners for Your Show

There are many tools available for your business online to start promoting your image before a single podcast has aired. However, you need a good starting point to gain attraction for your brand! So, before you can go live, here are a few things you can do to gain listeners that translate to potential customers:

Fusion Marketing What Do I Need to Start a Podcast Marketing a Podcast for a Small Business Draught for Upside



Promote Your Podcast with Social Media Marketing

Social media is a great place to promote your podcast. For starters, all you need is a Facebook, Instagram, and Twitter profile! In this day and age, if they want a successful business, busy small business owners have to take the time to get to know their audience using their social channels as much as possible.

Create updates for your Facebook page, Instagram story, Twitter, and any other profiles on a regular schedule, if possible. People are more apt to follow you if they see that you are routinely updating your social media. In addition, make sure to stream a live video routinely. Once you get the ball rolling, it’s easy to build friends and followers on all of your platforms.

Build a Website

A compelling website filled with content about your coming podcast episodes and your personality as a small business owner is necessary for online marketing to get people excited about your show. Also, make sure to have a blog on your website for a unique way of sharing content with viewers!

Start a Newsletter

Run a newsletter subscription campaign on the same site as your podcast episode focuses, and you’ll build an email list in no time. People who subscribe will be notified every time you release new episodes via email marketing, giving them multiple ways to stay up-to-date with your podcast and business.

Go Old School with Stickers and Posters

People often dismiss the powers of old-school marketing techniques to promote your brand! Grab some stickers and posters, go out in public, and start giving them to anyone who will take them! You should be doing everything you can to market your own business! This includes getting strategies that will put you face to face with your listeners!

Get Involved in the Community

If there are people already interested in your future podcast subject matter, engage with them! Find local meetup groups, get involved with community outreach events, and talk about what you’ll be covering on your show. This is a great way to get to know your target audience

Start Networking with Podcasters Already Ahead of You

If this is your first podcast, you’ll need to get your feet wet first. Find other podcasters already ahead of you and start building relationships with them! It’s the best way to learn how to broadcast appropriately, and it can be very beneficial for you in the long run. Many podcast networking groups exist that can help you find your place in the business.

Don’t Be Afraid To Ask For Help

If you need help with marketing your podcast, Fusion Marketing would love to lend a hand! We’ve helped many small businesses thrive by staying ahead of the game with effective marketing.

It’s not easy to get your feet wet when it comes to starting a podcast. Still, hopefully, this article has given you some good ideas for promoting yourself before you go live! We’re looking forward to hearing about what you think when your podcast goes live.

For more tips and tricks on creating a great podcast, check out this article!

Best of luck!

About the Author

Atarah Pipe-Rougeau
Hi, I'm Atarah! As Fusion Marketing's Content Curation Specialist, I focus on creating engaging and educational content for our clients' websites and social media platforms. My commitment to crafting informative content not only captivates audiences but also drives organic SEO results for lasting success.

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