Informational

What is a site survey and why do I need one?

What is a site survey and why do I need one?

An imperative component of signage installation is the site survey. It does not matter whether you are interested in exterior or interior signage (or both!); it is vital to have a survey conducted.  A site survey enables us to gather all of the critical information we...

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Printing: What are Pantone Colors

Printing: What are Pantone Colors

Pantone colors are consistent across the board, and this reliability is what makes the color model so appealing to businesses that want to print hard copies featuring branding and logos. No business wants to deal with inconsistencies in this area because it impacts their ability to brand their business successfully. There’s more that Pantone colors can offer in the printing process too. In short, there’s a lot to learn about Pantone colors and how they’re used. If you want to learn more, you’re in the right places so read on now for more details.

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Printing: What is CMYK

Printing: What is CMYK

In the world of professional and commercial printing, CMYK is still pretty dominant. It’s named after the four colors used to create all other colors. The fact that it remains so widely used in the professional world goes to show just how useful it can be and how it can be very beneficial in many situations, despite their being competition from RGB and Pantone. We’re now going to explain in more depth what the CMYK model really is and what you should know about it.

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Printing: What Does RGB Stand For

Printing: What Does RGB Stand For

One of the most basic and fundamental color palettes used in printing and design, as well as screen displays, is RGB. It used three colors and everything springs from those three sources. If you want to learn more about RGB, how it’s used, why it’s important and what makes it what it is, you’ve come to the right place. We’re going to start by discussing what RGB stands for and take it from there, so read on and find out everything you need to know about the RGB color printing format.

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What is the Difference Between RGB and CMYK and Pantone

What is the Difference Between RGB and CMYK and Pantone

The differences between the major color models used for things like printing can be pretty confusing if you’re learning about them for the first time. But you’ve come to the right place if you want them explained in simple and straightforward terms.

The three that you’re likely to encounter are the three we’re going to discuss today. They are RGB, CMYK and Pantone. Those terms won’t mean much to you right now, but by the time you’ve read the in-depth explanations below, you’ll feel confident pointing to the differences and making the right choice for you and your business.

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Different Types of Logo Styles

Different Types of Logo Styles

The logo design process is one that requires research on the logotypes available. Like most everything else, logos also come in a wide variety of types to choose from. These give you an extensive option to choose from when designing a logo.

Firstly there are a basic group of logo styles. These include:

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When to Rebrand Your Michigan Business

When to Rebrand Your Michigan Business

The only thing in life that doesn’t change is change itself. Even as a person, you reach a moment in your life that you reflect on your past and decide to reinvent yourself for the better. Life is all about learning, There is always an opportunity to upgrade if you feel that you are not achieving your best. Business brands are not different.

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Is Re-branding Your Business a Good Idea?

Is Re-branding Your Business a Good Idea?

The decision to rebrand or not to is a critical one depending on the current situation of your business. It is true that a logo is an important factor in how your target audience relates to your business. However, it is not only about the logo, re-branding is the complete overhaul of your business practices, how you conduct your day to day business as well as your packaging, print and digital marketing and recognizable standards that make your business what it is.

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RGB vs. CMYK vs. Pantone Colors

RGB vs. CMYK vs. Pantone Colors

The color spectrum is arguably one of the most fascinating phenomena in the universe. In an interesting yet incredible explanation, colors are described as a human visual perception of light rays that reflect on objects. The objects ideally have no color of their own and what is on them is actually reflections that form depending on how they assimilate light.

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How To Unzip Your Master Files

How To Unzip Your Master Files

If you are reading this article then you have most likely received an email with your master files from a member of our team. Congratulations on the completion of your project! We hope you enjoyed working with us and welcome your feedback and/or a review on Google.

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The Difference Between Raster and Vector Artwork

The Difference Between Raster and Vector Artwork

Raster and Vector artwork is that which is computer, or digitally, based and often utilized by photographs, as well as graphic designers. Both are quite common. However, there are differences between the two and one type may work for a certain project and not another, so paying attention to these differences is key in deciding which type of file should be used.

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Master Artwork Precautions

Master Artwork Precautions

We provide many clients with both digital and hard copies (disks) of their custom designs, logos, and artwork. We archive all projects but do not under any circumstances guarantee that we can provide you with an additional copy (digital or tangible) should your master copy become misplaced, deleted, corrupt or anything else. Computers can crash, files can be lost, hard drives can break, the list goes on and on…

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