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This was a fun one. We knocked around 4 or 5 different concepts for about a week. The entire office participated in the refining of the design. We settled on a pillar with the initials F W inside. A shuttle serif font brings it together with bars above and below as a slight nod to the popular TV show Law and Order. The law firm loved the design and has never looked back.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
