Colleen’s Irish Mustard isn’t your regular yellow mustard and you most likely have never had anything like it before. Irish mustard has history, and many layers of flavor. Fusion was tasked with developing a small “shelf talker” sign that could be placed next to the product while displayed on the shelf at the many artisan markets it is sold at as well as product demos. The sign features a bottle of mustard with handwritten labels including; gluten free, family recipe, and veteran owned.
Colleen’s Irish Mustard – Business Cards are straight and to the point. We used elements from their branding to create a card that represents the brand well. This was a rare instance that we decided to produce a 1-sided card so the back can be used for notes, etcetera.
Shortly after finishing Colleen’s Foods logo and a logo for their new Irish Mustard, Mr. Anton, founder/CEO asked if we could work our magic and help create their packaging for multiple flavors of their new mustards. After some market research and digging into the mustard’s roots back in Ireland we started to develop concepts. Mr. Anton was blown away with the direction we took. A little back and forth and we had the first prototypes produced and on hand. Mr. Anton has a lot of passion and has grown to be one of our favorite clients. We wish him and his family recipe nothing but continued success.
Mr. Anton, Owner of Colleen’s Foods was referred to Fusion by a past client. He was looking for packaging for a new product, a mustard. After sitting down at a discovery meeting with Jesse our wheels started turning. Colleen’s Irish Mustard came to North America in the late 1800s. It traveled through Canada and trickled into Michigan. Jesse allowed us to ‘drive the car’ so we started with a logo for the family of brands, Colleen’s Foods. Then we developed the logo and branding for the mustard.
Bonus: The yellow in the logo was Pantone matched against the original mustard’s color.