Mr. Anton, Owner of Colleen’s Foods was referred to Fusion by a past client. He was looking for packaging for a new product, a mustard. After sitting down at a discovery meeting with Jesse our wheels started turning. Colleen’s Irish Mustard came to North America in the late 1800s. It traveled through Canada and trickled into Michigan. Jesse allowed us to ‘drive the car’ so we started with a logo for the family of brands, Colleen’s Foods. Then we developed the logo and branding for the mustard.
Bonus: The yellow in the logo was Pantone matched against the original mustard’s color.