Fusion Marketing was recently commissioned to create a logo for the parent company of multiple brands, Colleen’s Foods INC. We were tasked with creating an iconic design that could be used in multiple colors and had a clean and “generic” feel.
The goal was to anoid outshining the other companies the brand represents. Our team worked diligently to craft a timeless logo featuring the name “boxed” in with bolts around it. We strove to make our design subtle yet powerful, suggestive of Colleen’s Foods Inc.’s underlying message of a strong partnership among its various brands. With these goals in mind, our end product was successful: an aesthetically pleasing layout that accurately conveyed their “stamp of approval” without overpowering any individual branding of the companies they represent.